Digital Banking Personas and Insights: Fashioning a Tailored Experience

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Digital banking is no longer just about the online channel. The proliferation of mobile banking and the emergence of tablet banking have resulted in two additional, yet closely related digital channels. Research shows that consumers have different expectations and uses for the online, mobile and tablet channels based on both the attributes of the device and the context in which it is most likely used. These expectations and usage habits are best understood through the use of personas archetypal models defined by consumers’ goals, attitudes, motivations and mindsets.

Spotlight

Capital Dynamics group

Capital Dynamics is the first Asia-owned global fund manager and investment adviser. From its humble start in 1989 as Malaysia’s first independent investment adviser, Capital Dynamics, led by Tan Teng Boo, its founder and managing director, has grown impressively.

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Through new Fintech innovations, the Fintech industry is reaping the benefits of improved global money transfers. Here are some of the benefits banks get through Fintech: • State-of-the-art security and compliance • Better speed in transactions • Enhanced transparency • Reduced costs { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "WHAT IS THE NEXT BIG THING IN THE FINTECH INDUSTRY?", "acceptedAnswer": { "@type": "Answer", "text": "AI and blockchain are the next big thing that would take over the Fintech industry by storm. Artificial Intelligence like chatbots reduce the front-desk manual work and can be available 24/7 to help the users. Blockchain provides security on every customer transaction on payment platforms." } },{ "@type": "Question", "name": "WHAT'S NEW AND TRENDING IN THE FINTECH INDUSTRY?", "acceptedAnswer": { "@type": "Answer", "text": "Financial institutions are focusing on financial literacy to enhance the banking experience for users. They have more control over their expenditure and savings through innovative features of Fintech, like income and expense analytics." } },{ "@type": "Question", "name": "WHAT ARE THE BENEFITS OF FINTECH FOR BANKING?", "acceptedAnswer": { "@type": "Answer", "text": "Through new Fintech innovations, the Fintech industry is reaping the benefits of improved global money transfers. Here are some of the benefits banks get through Fintech: State-of-the-art security and compliance Better speed in transactions Enhanced transparency Reduced costs" } }] }

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Spotlight

Capital Dynamics group

Capital Dynamics is the first Asia-owned global fund manager and investment adviser. From its humble start in 1989 as Malaysia’s first independent investment adviser, Capital Dynamics, led by Tan Teng Boo, its founder and managing director, has grown impressively.

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