Central banks: Fed and BoJ show their cards

| September 23, 2016

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On this week’s update, Program Director, Capital Market Insights Todd LaFountaine meets with Chief Investment Strategist Erik Ristuben to discuss the week’s global market events and what is ahead.
As noted in the “No great surprise – Fed rate remains steady” blog post earlier this week, the Fed didn’t move rates this week, but rather used their latest announcement to set market expectations for a likely rate hike in Dec, with wage pressures likely being one of the key indicators that may help determine that potential hike.

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Eminence Capital

Eminence Capital, LP is a global asset management firm focused on long / short and long equity investing. The firm was founded by Ricky Sandler, who serves as the Chief Executive Officer and Chief Investment Officer, and has been managing client assets since 1999. Eminence Capital, LP currently manages approximately $7 billion. Our investment approach combines bottom-up, fundamental company and industry due diligence with detailed financial analysis. Our office is located in New York City.

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The Asian Financial Services Industry Needs a Customer Data Platform

Article | December 10, 2020

Customers in the financial services industry want personalized experiences. They, in fact, expect and demand them from their service providers. They prefer to stay loyal to a company as long as they receive this special treatment. As a result, personalization has become the number one priority for marketers in the industry today. They are waking up to the realization that delivering personalized experiences highly depend on understanding customer data.marke Very few companies have the means to understand this data and use it to enrich the customer experience. The technology that has been recently making waves in every industry is known as the Customer Data Platform (CDP). A CDP is a packaged SaaS (software-as-a-service) product that is designed to build a unified customer database for an organization. Implementing a CDP can help achieve consistent customer engagement, increased loyalty, and higher sales. David Raab, CDP evangelist and Founder of the CDP Institute, was invited as a chief guest at the Customer Data Summit 2018 event organized by Lemnisk. David is a widely recognized thought leader in marketing technology and analytics. He was one of the first people to recognize that digital marketing systems were not just proliferating but also the data that these systems were throwing up were getting grouped into silos, making it really hard for marketers to understand customers holistically. David also realized that there was a tremendous opportunity if he could bring these disparate systems together. Around this insight, David coined the term CDP and founded his institute in 2016. The CDP Institute’s work has been seminal in helping marketers understand the need for a CDP and the ways that they can derive value from it. David’s thought-leadership session imparted the following key insights: The most challenging barrier to Marketing Automation success is data integration between the various marketing systems of an organization. Financial marketers in Asia face the same challenges as their peers elsewhere, which include unifying customer data, providing superior customer experience, working within compliance constraints, and finding the budget to pay for solutions. The CDP industry has seen a good growth rate of around 73% over the last 12 months. Two-thirds of the growth is attributed to new vendors and the remaining to existing vendors. The adoption rate has been high for B2C marketers as their businesses depend highly on user engagement and digital conversions. Companies that opt for a CDP prefer to have a complete packaged solution that includes the core CDP functionality along with analytics and engagement. A CDP works well when all marketing systems are interconnected. One interesting observation is that one-third of CDP users lack an integrated technology stack. Companies that claim to have a CDP do not have this system integration and, therefore, do not fall under the CDP-classified vendors. Things such as churn prediction and predictive modeling are a set of classic algorithms that thrive on good data. Artificial Intelligence (AI) is totally data-driven and works well with data that is highly detailed. A CDP can play a major role in developing custom algorithms and advanced intelligent systems such as AI. One of the things that it can do is create a standardized variable or model score and make that shareable to all systems that it connects to. Of its various capabilities, a CDP also enables cross-device personalization by associating each device with the customer’s master ID when they log in. The master ID is used to build a unified customer profile with all device data. The right message for each master ID is selected and shared with all devices. The unified and complete customer profiles help financial marketers in selecting the right message and deliver a consistent experience across all devices. It is still early days for a CDP in Asia. Many organizations are still at the stage of learning for themselves why options such as DMP (Data Management Platforms), Enterprise Data Warehouses, and marketing clouds won’t solve the problem that a CDP addresses. The core technologies used in Asian financial institutions can support any level of marketing sophistication that their users are ready to deploy. The early CDP adopters are touted to have an advantage over others in the industry.

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How Fintechs Expanding in Latin America Can Build Trust with SMEs

Article | February 10, 2020

Small businesses in emerging economies are notoriously underfinanced. Despite making up over 99.5% of the economy in Latin America, SMEs face a financing gap in the trillions of dollars. For example, up to 78% of small businesses in Argentina and 45% in Peru struggle to grow because of financial constraints. Numerous articles and institutional white papers point to the lack of trust between banks and SMEs as a major cause of this financing gap. Banks simply do not know how to accurately calculate small business risk, especially in volatile economies in Latin America, so they offer high interest rates or pass on providing credit altogether.

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Core finance - taking a strategic approach to cloud

Article | February 21, 2020

This post focuses on the benefits of a strategic cloud approach. The first blog post in the series titled, 'How a focus on the customer can help you fight for a digital finance transformation' can be read here and the follow up on laying the foundation for the future of finance can be read here. As organizations continue to plan and execute digital finance transformation strategies, CFOs are looking to reap the business benefits and the competitive advantages offered by cloud solutions.

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EMV vs Biometric Cards: What’s Next in Card Processing?

Article | March 3, 2020

Discover the history of card payment security and learn how biometrics are increasing the security of card payments. Futuristic advances in payment technology are being deployed across the world. Contactless payments are at the forefront of this trend, but security issues have slowed the adoption of contactless cards and contactless payments via mobiles and wearable devices. Biometric card payments diminish consumers' fears of transaction security, whether online or in person, and are about to come out of beta testing.

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Spotlight

Eminence Capital

Eminence Capital, LP is a global asset management firm focused on long / short and long equity investing. The firm was founded by Ricky Sandler, who serves as the Chief Executive Officer and Chief Investment Officer, and has been managing client assets since 1999. Eminence Capital, LP currently manages approximately $7 billion. Our investment approach combines bottom-up, fundamental company and industry due diligence with detailed financial analysis. Our office is located in New York City.

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