Building Social Capital

| November 13, 2015

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This video describes current research on social capital and how you can build more connections in your community through planning processes and urban design.

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CA Financial Services Group

CA Financial Services Group have been based in North Sydney since 1983 and we have over 35 years of practical financial planning experience to offer our clients. At CA we provide integrated Financial Services and Wealth Management Solutions with a focus on Financial Planning.

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Tracking the Future of Cross-Border Payments with AI ML and Blockchain

Article | February 17, 2020

The global payments landscape is undergoing a massive reorganization. Industry researchers and analyst groups attribute this seismic change to many factors. Technological advancements and competitive forces have proved to be the biggest transformational forces in the payments industry that have combined together to meet both consumer demands and standard banking regulations.

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Digital Wallet Trends in 2021: How Digital Wallets Are Changing The Payment Landscape

Article | February 17, 2020

In the past couple of years, we have witnessed a new trend in the payment industry – digital wallets. The European Central Bank came up with a report saying that consumers prefer digital wallets over cash and they also see a future where cheques will become a thing of the past. So, there is a clear shift from physical to virtual money that is going on in the payments industry, and business owners have to react faster to stay competitive in this era of digital transformation. We are so familiar with seeing “Cash” as one of the payment methods, but the truth is, the world will be changing towards digital payments. And it isn’t that hard to understand why. Cash is inconvenient, subject to theft, not safe for all users, cannot be used by people who are blind, and becomes less efficient with growing traffic. There are different ways to pay the bills online. With PayPal, credit cards, Apple Pay, Google Pay and Samsung Pay leading the way, it’s hard to understand what is happening with digital wallets. Below are some of the Digital Wallet trends that show how digital wallets are changing the way customers pay every day. Biometric Authentication to rise: The digital wallet is gradually becoming a more mainstream concept along with Biometric Authentication. Whether it’s lack of physical cash, or the need to access funds from different accounts, the average person now understands the importance of storing their debit cards, credit cards, and even private banking information in a secure app. Digital wallets, which store card details and other personal information, are convenient, but safety is still a key. As a result, biometric security is making waves, as are new security features, such as fingerprint scanning, face recognition, heartbeat analysis, vein mapping, etc. Biometric authentication is steadily gaining popularity with digital wallets, integrating it with the most famous two-step verification. Security experts have looked into the feasibility of using fingerprints, irises, and heartbeats as verification methods for a safe and successful transaction on customer’s wallets. In addition, several banks are testing facial recognition technology, while Visa and Mastercard are testing vein mapping. The QR Code entangled in Digital Wallet: QR codes are everywhere these days. They prove to be extremely useful in multiple industries, including the FinTech industry, retail, transportation, and entertainment. The digital wallet is transforming the way customers make and receive payments. QR codes turn the phone into a payment portal — just like a credit card or cash — and are already a common sight in stores, hotels, events and more. But QR codes aren't just about making payments easier. They are a powerful marketing tool for online stores, allowing them to insert enticing offers directly into their store windows. Because QR codes are encoded in the barcode's image, they can be incorporated into any design, making them a highly effective marketing tool. QR codes are especially effective on short-term promotions, such as a newspaper ad with a code that links to a shoppable page on the store's website. QR codes are simple to create and incur no extra expenses. Businesses can generate it quickly and start using it for various platforms, and they can be reused and recycled, making them a cost-effective alternative. QR codes are widely applicable to sellers of all sizes, from big e-commerce shops to tiny retail enterprises. Due to its high usability and inexpensiveness, we can conclude that digital wallets will be incomplete without QR codes. AI and ML to keep your wallet safe: For many industries, machine learning and artificial intelligence (AI) are already securing the way we do business, from healthcare to transportation. Now, they're taking the digital wallet world by storm. AI and ML-based tools and systems are helping businesses detect and prevent fraud. They’re also helping banks manage risk more effectively by spotting anomalies and behaviour that could indicate fraud or money laundering. According to Deloitte, AI and ML-based tools will power 60% of financial fraud detection systems by 2025. “We're seeing technology advance and be commoditized in a way that we've never really seen before with the advancements around artificial intelligence and cloud capability, or even the revolution that we're seeing within the core banking sphere is really changing what financial services actually means.” -David Brear, CEO and Co-founder at 11:FS AI and ML-based fraud detection tools are already being used in a variety of ways. For example, you can use them to monitor customer transactions in the digital wallet and spot fraudulent or unusual activity. They can also monitor customer behavior patterns, such as unusual logins or patterns of spending across multiple digital wallet platforms. AI and ML-based tools can also improve fraud prevention in digital wallets by making predictions based on information that’s already available, such as payment history and transaction patterns. For example, an AI-based tool might analyze a customer’s payment history, say, and predict when the customer is about to miss a payment. NFC (Near Field Communication) in Digital Wallets: Convenience has overtaken security as the key driver in contactless payments. We all like paying with contactless cards because you don't need a PIN. A contactless card is like a credit card without a magnetic stripe on the back.NFC (Near Field Communication) payments, like Apple Pay, work with NFC-enabled POS (point of sale) devices already installed in millions of stores. The consumer benefits of contactless payments are clear. Merchants embrace NFC technology because it enables shoppers to quickly pay for items by tapping their phones on special readers. NFC technology also reduces the time spent at checkout, and it's secure, as only authorized users can use their smartphones. In addition, contactless payments reduce fraud, save time and improve the checkout experience. As a result, the adoption of contactless payments in digital wallets is on the rise. MasterCard estimates contactless payments will represent 10% of all digital transactions in 2021, rising to 36% in 2027. The convenience of contactless payments has surpassed security concerns, eventually forcing merchants to upgrade their POS devices. Merchants with older POS devices can't accept contactless payments. So, they have to upgrade their hardware to NFC-enabled devices. With more advanced POS devices, retailers can protect their customers' card data by using point-to-point encryption (P2PE), which encrypts card data before it's sent to the POS device. Cloud technology to the rescue Cloud technology is becoming pervasive, and it's changing the way companies do business. Cloud computing allows businesses to run several applications on a single server, and it's increasingly being used to increase operational efficiency. Cloud usage isn't limited to large enterprises. Small and medium-sized businesses are also jumping on the bandwagon, and there's one area in particular accounts for a big part of the cloud market: payments. Today, companies are using cloud computing to make digital payments. As customers become more accustomed to the idea of making payments through digital payment methods, many vendors are creating digital wallets that can be accessed and payments can be made through a number of channels. This is increasing convenience for customers and suppliers. Digital payments, however, aren't without their drawbacks. Late payment, for example, is one of the biggest problems that businesses face. With traditional payment processing, payments take several days to clear, and customers often find themselves unable to pay their bills on time. But thanks to cloud technology, digital wallets can be configured to clear payments almost immediately. This eliminates the risk of late payments, allowing businesses to provide a better customer experience. The Takeaway The digital payments market has been dominated by centralized payment service providers (PSPs) and fintech. Still, recent developments have made it clear that the market will broaden to embrace new forms of payment. In 2020, we saw a boom in digital wallets, with companies like Apple, Google, Samsung, Alibaba, PayPal, WeChat, Alipay, and Stripe providing payment solutions. However, the pandemic has shown that customers need applications, and apps require merchants and payment providers. Therefore, we anticipate digital wallets to grow much more in the coming years. FAQs What is the future of digital wallets? Digital wallets offer retailers a more diverse and efficient way to manage payments. They will likely see particular use in the food and beverage industry, where customers often buy expensive items. 37% of retailers currently support mobile payments at the point of sale, according to a recent survey by Javelin Strategy & Research, and 20% of consumers currently use their smartphone for payments which is increasing as days pass. What are the benefits of digital wallets? Mobile payments have come a long way in recent years, so it's easy to whip out your phone and buy a coffee, beer or hot dog using just your phone. But that's only the beginning. Digital wallets give users more control over their spending, security and convenience. For instance, people can set up automatic payments from their wallets. This feature helps users save money and enables them to pay off their debts on time. Will digital wallets be mandatory in the future? If digital wallets can provide convenience to the customers and the retailers, it's more about adopting and not forcing anyone to adopt this technology. With more convenience for the customers to pay through digital wallets, and easy transaction handling for the retailers, digital wallets will be more of a handy technology rather than making it mandatory for transactions. It will be mandatory for a successful business. Are digital wallets more secure or not? Most digital wallets use a secure tokenization system. Instead of storing your actual credit card number, a token is created that's used instead. Then, when you make a purchase, the token is verified on the merchant's end, who then sends the token to your bank or credit card company. Digital wallets like Apple Pay, Android Pay, Samsung Pay and PayPal Pay let you pay using your iPhone, Android, smartphone or tablet. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the benefits of digital wallets?", "acceptedAnswer": { "@type": "Answer", "text": "Mobile payments have come a long way in recent years, so it's easy to whip out your phone and buy a coffee, beer or hot dog using just your phone. But that's only the beginning. Digital wallets give users more control over their spending, security and convenience. For instance, people can set up automatic payments from their wallets. This feature helps users save money and enables them to pay off their debts on time." } },{ "@type": "Question", "name": "Will digital wallets be mandatory in the future?", "acceptedAnswer": { "@type": "Answer", "text": "If digital wallets can provide convenience to the customers and the retailers, it's more about adopting and not forcing anyone to adopt this technology. With more convenience for the customers to pay through digital wallets, and easy transaction handling for the retailers, digital wallets will be more of a handy technology rather than making it mandatory for transactions. It will be mandatory for a successful business." } },{ "@type": "Question", "name": "Are digital wallets more secure or not?", "acceptedAnswer": { "@type": "Answer", "text": "Most digital wallets use a secure tokenization system. Instead of storing your actual credit card number, a token is created that's used instead. Then, when you make a purchase, the token is verified on the merchant's end, who then sends the token to your bank or credit card company. Digital wallets like Apple Pay, Android Pay, Samsung Pay and PayPal Pay let you pay using your iPhone, Android, smartphone or tablet." } }] }

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Trending Demand Generation Strategies to Drive FinTech Growth

Article | February 17, 2020

Once referred to as an emerging market, FinTech is a young market with regard to time and investment. It is also an independent market due to its changing trends and regulations. FinTech brands have gained enough capital to grow and expand over the years. The increasing number of smartphone users and affordable internet connections suggest a paradigm shift in the nature of banking with transactions going mobile-first. Raising dependency on mobile banking, online payment, and mobile wallets are cascading from luxury to basic requirements, making it one of the top reasons for both challenges and growth opportunities in the FinTech market. Besides, the FinTech market also includes businesses that provide AI solutions and work on risk & compliance management that is enabling companies to run smoothly even after the pandemic. Other winning sectors in the FinTech market are companies engaged in loans and insurance which are likely to do well. However, driving Fintech demand remains a key challenge for most companies in a fast-changing and evolving marketplace. By the end of this article, you'll be able to apply FinTech lead generation strategies to drive growth for lead generation for FinTech companies. Balancing Finance & Technology Technological advancement is dominating almost every market. Finance technology is emerging as an enabler for various industries helping and supporting finance teams to balance and manage their daily activities, financial close, collaboration, and documentation providing more visibility to transactions. FinTech brands invest in developing frictionless and seamless e-banking solutions and other financial and money management services. The FinServ market is witnessing a change in simplified access, embedded financial services, and financial inclusion. Developing a new product range allows FinTech brands to please investors to gain more funding and overcome other traditional investment barriers. Proven Demand Generation Strategies for FinTech If you are running a FinTech company, then FinTech marketing is all that's on your mind, particularly when the traditional banking companies are making up with the emergent technologies, best-in-class user experience, and expectations. Here are the top strategies for FinTech demand generation. Go mobile with your marketing initiatives In the 21st century, everything is on mobile. If you aren't considering a marketing initiative around this handheld device, you're missing out on one of the most effective ways to connect with the target audience. According to a recent study, on average, an individual spends 5hrs a day on a mobile device, and the time spent on mobile apps has skyrocketed a massive 69% from 2016. More than 50% of mobile phone users prefer online searching before buying anything. B2B FinTech companies need to focus on mobile phone users to get the most out of their marketing campaigns and reach their target audience. Create valuable content FinTech content must first address what problem it intends to solve, how it will solve, what are the benefits, what is its advantage over legacy processes, how it adds value, saves time and costs, drives growth, or simplifies processes. To create valuable FinTech content, you need to consider the following: • Analyze your target audience • Content competitive analyses • Note down your content goal, whether it's for awareness, engagement, or conversion stage. Segmented content hub - blog, white papers, case studies, eBooks, press releases, etc. Create a content hub or digital library that houses all your articles, blogs, case studies, whitepapers, eBooks, press releases, etc. this is an effective way to engage the target audience and generate demand. Ensure that your content plan is organized so that you cater to the requirements of all the platforms and audiences. While you focus on creating content on trending topics, you also need to ensure that you create evergreen content. Create a content calendar for the year. This will help you plan the theme you are going to cover each month for your target customers to drive demand in a phased manner. Create matchless video content to generate demand Video content is the most potent form of content marketing. According to a survey, around 87% of marketers use video for FinTech lead generation. Videos are used in different ways to generate demand. Video marketing does not always mean creating a new video, but leveraging or repurposing an existing one, judging your investment, and creating a new video, if required. The key idea of video marketing is to get a slice of the market which is being influenced by the evolving taste of content consumption by consumers. Getting your content out in the most trending format will help you get noticed in the clutter, build brand awareness, and also convey your message to your target audience. Adding a form or a call-to-action at the end of the video gets you qualified leads. Some of the commonly applied video marketing strategies include: • Use video in landing pages • Place video along with a form or other call-to-action button. • Optimize video to various social media formats. • Create a call-to-action button at the beginning or in-between the video; this can be a simple subscription invitation. • Video testimony is an excellent form of video marketing that influences and builds a better relationship with your customers. Social media trends for FinTech Social media platforms are no longer considered a place where people connect and communicate in real-time. FinTech can be a challenging market to promote on social media. Social media cannot be a one-size fit for all, but it has amazing advantages over traditional marketing channels. Be a thought leader FinTech marketing is social media marketing. By domain experts in banking, finance, and insurance. It is a platform handled by individuals who are market leaders, contributors, or influencers. Identify the most effective platform for your niche & promote your content on it Identify your audience and promote your content on the most effective and relevant platform to reach your niche audience. Rather than being all over the place, you can choose to stay on one relevant platform to promote your business. Get influencers to influence Getting market influencers to your site can be a great way to increase on-page engagement. Promoting guest articles or interviews by market leaders to share their knowledge and experience in the FinTech or FinServ market. Other useful ways to get influencers to your page include promoting a product/service, sponsored review, social media mention, running a contest on influencers page, getting influencer quotes on brand, creating a joint event, and promoting influencer content on your page. Interact with your customers/end-users Ensure that no comments or queries are unanswered or unattended. There are higher chances of them being your potential customers. Host events (online & offline) Hosting events both online and offline is a great way to reach your target audience. Events can be of different types – educational, promotional, announcement, launches, etc. Hosting such an event is an excellent idea to interact with your target audience. Ensure that you are listening/reading their comments to give them appropriate feedback. Also, apply their valuable suggestions whenever possible. Collect data to channelize FinTech demand generation campaigns In this data-driven world, it's easy to collect information about your customers. Effective FinTech demand generation starts with data. Make utmost use of the data and insights you gain from your research. CRM and analytics platform, carry out a detailed analysis into your users to better understand your audience's needs, build a FinTech lead generation campaign, and optimize your content, landing pages, CTAs, emailers, etc. High-performing websites and effective FinTech lead generation strategies focus on addressing and solving user needs. These insights will also help you get the most ROI from your PPC campaign and paid activities on social media platforms. Final Thoughts Applying these strategies for demand generation will help you attain the desired business growth. These days, the FinTech market has overcome common challenges such as varying regulatory and compliance laws, trust issues, cyberthreats, lack of support from government bodies, industry-related complexities, etc. Lag in digital banking experience Uneven digital transformation globally in the banking industry is the key reason for the lag in the e-banking experience. A new focus on customer experience During this time of digitalization, focusing on customer experience is the best practice. Gaining customers' trust and loyalty is the most important factor that the FinTech market is looking forward to. Shift from digital to mobile-first The ever-increasing number of smartphone and internet users is among the top reasons why many markets shift from digital to mobile-first. Invest in new technologies FinTech brands need to develop new technologies and come up with new and innovative ideas to promote their products online and get the target audience to drive demand. Investment in fintech companies FAQs Q1. What are demand generation activities for FinTech? A1. As mentioned in the above blogs applying following demand generation activities for FinTech market: • Go mobile with your marketing initiatives • Create valuable content • Social media trends for FinTech • Host events (online & offline) • Collect data to channelize FinTech demand generation campaigns Q2. How do you create a demand generation plan for FinTech company? A2. Demand generation can be defined as a general practice to create need or interest in your product or service and converting passive audience into qualified leads. To begin with, you need to have clarity about your customer base and potential audience to define your potential buyer persona. Once you have your defined audience; make goals and create your funnel such as create an awareness content plan, lead generating content plan and conversion content plan. Set up the tools or online platforms where you are planning to promote this content. Invest in paid promotional activities and lastly measure your success. Q3. Why is demand generation important in FinTech? A3. Demand generation is a data-driven marketing strategy that is designed to nurture future goals. The most important factor of applying demand generation strategy is it helps in generating more revenue. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are demand generation activities for FinTech?", "acceptedAnswer": { "@type": "Answer", "text": "As mentioned in the above blogs applying following demand generation activities for FinTech market: Go mobile with your marketing initiatives Create valuable content Social media trends for FinTech Host events (online & offline) Collect data to channelize FinTech demand generation campaigns " } },{ "@type": "Question", "name": "How do you create a demand generation plan for FinTech company?", "acceptedAnswer": { "@type": "Answer", "text": "Demand generation can be defined as a general practice to create need or interest in your product or service and converting passive audience into qualified leads. To begin with, you need to have clarity about your customer base and potential audience to define your potential buyer persona. Once you have your defined audience; make goals and create your funnel such as create an awareness content plan, lead generating content plan and conversion content plan. Set up the tools or online platforms where you are planning to promote this content. Invest in paid promotional activities and lastly measure your success." } },{ "@type": "Question", "name": "Why is demand generation important in FinTech?", "acceptedAnswer": { "@type": "Answer", "text": "Demand generation is a data-driven marketing strategy that is designed to nurture future goals. The most important factor of applying demand generation strategy is it helps in generating more revenue." } }] }

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Building Towards a Sustainable Future

Article | February 17, 2020

Over the past few months, in the midst of our global health crisis, some have questioned the connection between sustainability and the broader issues weighing on our society. But if we take one lesson away from these intersecting crises, as our CEO Mike Corbat has said – it is that our physical and economic health, our sustainability and resiliency, and social justice are inextricably linked.

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Spotlight

CA Financial Services Group

CA Financial Services Group have been based in North Sydney since 1983 and we have over 35 years of practical financial planning experience to offer our clients. At CA we provide integrated Financial Services and Wealth Management Solutions with a focus on Financial Planning.

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