9 Ways to Boost FinTech Demand Using Content Marketing

PRANITA SANAS | March 1, 2022 | 95 views

FinTech content marketing
Demand generation or 'demand gen' is defined as the practice of creating demand for a product or service through marketing. It plays a vital role in promoting a product or service. It is a process to build brand awareness, increase traffic, increase deman0d and secure new leads. Demand gen is all about creating predictable pipelines for the sales team and creating high-quality leads that engage your brand and turn into revenue.

A successful demand generation strategy is not just about generating the sheer volume of leads, but also generating qualified convertible leads. Demand generation can be done by filling out forms, signing up for a subscription, downloading a piece of content, participating in a webinar, etc. However, not every lead will be sales-ready. These leads can be nurtured further by the sales team.
 

Read on to list down various strategies to boost demand generation for FinTech using content marketing.

Content Marketing Challenges for Fintech Brands


The FinTech market is one of the fastest-growing markets in the world. FinTech marketing is the top priority for FinTech brands to promote their products, services, and growth strategy. Unfortunately, the FinTech market is miles behind when it comes to creating viral content. Besides the challenge of not being able to create personalized content, the FinTech market is facing other challenges such as:


Legal Compliance & Regulation


Every piece of copy or creative material needs to conform to the region's law. It restricts creativity and delays the execution of the content marketing strategy.


Complexity and Technicality of the Subject


FinTech is a complex and technical market; hence it can be difficult for an average person to understand. Simplifying a complicated topic can be challenging. And even more challenging to be creative and compliant with the industry standards.


Slow Response Time


Unlike other markets, reachability or content promotion of such a niche or complex market may take time.


Role of Content in FinTech


Content marketing can help FinTech brands overcome the challenges mentioned above. Brand awareness, educating the target audience, and acquiring new clientele is the primary aim of content marketing. Rolling-out relatable content and case studies can help FinTech brands to increase trust and gain new clientele. It can also help improve your credibility in the market as compared to your competitors. Sharing essential market updates, articles, and blogs can help FinTech brands demonstrate their market expertise.

How to Generate Leads For Fintech Brands through Content Marketing


Content marketing works as the fuel that powers your lead generation strategies, and the FinTech brands are aware of it. Both start-ups and well-established FinTech companies rely on lead generation as a part of their growth strategy. According to a research study, 80% of decision-makers gather company or market insights online—whicheases their purchase decisions. Below mentioned are the nine ways FinTech companies can generate leads through content marketing.


Research – Target Audience & Keywords


Your target audience description may include buying behavior, motivations, pain-points, values, budget, hobbies, and demographics. By thinking about who your audience is, you can equip yourself to reach them, engage them, and support them with the most relevant content online. FinTech is a niche market, so you create content that applies only to a small audience group.

Now that you know who your target audience is, we can move to the next step, i.e., keyword research. Keyword research can help you find your target audience, searching for similar content. Using the right keywords can get your product or service the visibility it deserves and reach potential customers. For this, you need to list down the keywords that your audience may use and create your content around those keywords.


Humanize Your Brand on Social Media


"At the end of the day, customer-centric fin-tech solutions are going to win." – Giles Sutherland.

Social media today is more than a B2C marketing tool. Social media marketing provides an opportunity for brands to increase awareness among their target audience. Connecting with your target audience on social media helps you build trust and exposure to your brand as a whole.

Humans are the center of every technological advancement. Talking about humanizing your brand may involve chatbots, advanced ML, and automation. These technologies pave the way for a more transparent and customer-centric experience. Connecting with your end-user in a language they understand gives FinTech brands a competitive edge with social media.
Effective ways to humanize your brand are:
  • Engage and interact
  • Share videos
  • Create blogs and posts regularly
  • Leverage data
  • Connect with social media influencers

Millennials prefer brands that connect emotionally and focus on creating more relatable content. Use simple language, avoid using technical jargon, create content that shows care and concern towards the end-user, publish case studies, host podcasts, and create marketing videos.


Generate Content for Various Campaigns


There are different ways for you to use content for lead generation. You need to realize that there is no one-size-fits-for-all solution for campaign content. Depending upon the market and your business's nature, one method may be more effective than the other. Once you have figured out what people want, you need to generate content that gives them what they want. Now that you have the list of keywords, start creating gated content such as articles, infographics, videos, podcasts, e-books, white papers, reports, checklists, cheat sheets, free email guides, webinars, product demos & trials, and sales materials.

Writing high-quality content is the foundation of an effective lead generation campaign. To create quality content, you need a sound content strategy and a specific buyer persona in mind. Apart from creating a solid piece of content, graphs, images, quotes, and infographics lead to a more effective campaign. According to a study, 67% of customers consider clear and detailed graphics ahead of product descriptions and ratings. The best kind of content allows readers to connect with the information added. Also, the writer should present critical information early to ensure readers get to the point before they opt-out.

Investing in high-quality content will pay-off in the form of successful campaigns and more leads. Here are some of the best content ideas for lead generation.

  • Giveaway a checklist of tools or lists of resources
  • eBooks & Free Reports
  • Webinars
  • Discounts & Coupons
  • Free Trial
  • Quizzes
  • Mini-Courses
  • Free Challenges

Syndication of Content


B2B content syndication is when digital content such as whitepapers, blogs, and videos are re-published to a third-party website. Content syndication works excellently for lead generation for a B2B company. It will give your business and content extra exposure to increase brand visibility with minimal effort that you wouldn't typically get while just hosting it on your website. Distribution of content promotion to generate new leads from prospective customers will always remain the top priority for B2B marketers. Having unique web-page content with none to little traffic on websites is wasting your idea as no one will ever read it. To this, content syndication is the answer.

A landing page provides more context for the product/service featured in your ad or social media post. As the user lands on the landing page, they need to see what they get when they sign up. A landing page should exclusively focus on one specific offer by using eye-catching imagery, action-oriented copy and a clear next step.

Do's Don't
Minimal copy with bullet points Add too much text
Security badges Add social media handles / social media share button
Free aspect added to the call-to-action button Use too many jargons
Add a form or call-to-action button Add links
Add multiple/ big call-to-action buttons Offer non clickable phone number
No points of exit Add copyright signs
Add a mobile number or click-to-call  
Add clients, testimonials & awards  
Add a free preview, screenshot images, stats, and video for demonstration.  
Add guest photos  
Add guest photos  
Add a form or call-to-action scrolling with you  


Email Marketing


Email marketing has been used by B2B businesses for a while now. It is one of the powerful tools for marketing and communications. According to a survey, email marketing is the most effective online tactic for lead generation. 91% of businesses prefer email marketing for demand generation. A good lead generation strategy will have lasting benefits, such as allowing you to target your desired customers and boost brand awareness. Lastly, more lead equals more customers and, ultimately, more revenue.


Create a FinTech Forum


The invention of the internet has erased all the geological boundaries for doing business. Local businesses can turn into potential global competitors. Online forums have enabled people to connect online based on their likes, interests, beliefs, or preferences. You can also create an online forum or online community to interact with like-minded people who can turn into customers.


These online forums are of great help for businesses. They allow both your existing and potential customers to interact and discuss; while helping you trouble-shoot flaws or errors.


Virtual Event - Webinars /Podcasts / Live-streaming / Guest Posts


The coronavirus outbreak has changed how the world works and will work for the foreseeable future. Many companies have had to postpone or cancel their events. Lead generation is essential for generating revenue. Hosting online events such as webinars, podcasts, live-streaming, guest posts, etc. can help you build a pipeline for new leads.

Organizing virtual events can offer benefits such as;

  • Increased attendees
  • No need to travel or make expensive hotel bookings
  • Multilingual options can allow for simultaneous translation or subtitles while overcoming the language barrier and opening the event for global audiences.
  • The number of attendees is limitless in an online event
  • Easier to collect feedback and make new connections

Apart from the benefits mentioned above, virtual events have added advantages such as:

  • The target audience is already there
  • Easier to identify specific customer behaviors  
  • You can connect with a broader audience
  • Minimized cost
  • Shorten the sales cycle
  • Easier to collect important information of the attendees
  • Deliver what the audience wants to see or know
  • Harness the power of data
  • Leave it out in the open (let them follow you)

Virtual events, if done right, can be the best way for lead generation.

Utilizing Video Content


51% of marketing agencies worldwide affirmed that video content has the best Return on Investment (ROI). Video content enables people to learn faster from the tone, expression, body language, and other visual clues in the video, apart from the content itself. Video marketing can help draw the right set of the target audience, build trust and brand awareness, hold people's attention, and capture email addresses.

Applying the following video marketing skills can help you use your skills to full potential for lead generation.
  • Gate your video content
  • Strategically insert your CTA
  • Make use of video on landing pages
  • Leverage video testimonial
  • Make use of video case study
  • Leverage your video across multiple social media platforms

Other important things to consider are –
  • Define Your Target Audience and Produce the Right Kind of Videos for Them
  • Decide the Correct Length for your Video
  • Create a Series of Live Videos


Collecting and Using Your Data to Channelize Lead Generation Campaigns


A well-planned and well-executed data-driven lead generation campaign should look like:
Know your audience >> Plan & design your campaign >> Reach out to your target audience >> Fulfil their requirements >> Capture leads >> Qualify leads >> Nurture leads >> Follow-up >> Close

Having a database with accurate and frequently updated info serves as the best source to identify qualified leads and potential customers.

The idea is simple, suppose you can gather data on your ideal customer's characteristics and use analytics to generate insights to carve your buyer's persona. In that case, your database will be filled with leads who are genuinely interested in your organization's products and services.

Final Thoughts


Content marketing is the key to promote FinTech products on various digital platforms. Ensure that the content you publish is readable and well-researched without using much industry jargon. You must master the art of storytelling. It can address the three big stumbling blocks – credibility, trust, and education. Lastly, publish a lot. Ensure that your content is available in all forms and on all the relevant platforms to reach your target audience.


Frequently Asked Questions


What is content marketing, and how does it work for FinTech Market?

Content marketing works by offering readers informative and useful material that provides valuable insights. When done well, it can help FinTech brands raise awareness, aid in consideration between solutions, drive engagement, and drive business growth.


What is trending in the FinTech market?

Artificial Intelligence (AI) and Machine Learning are the trending technologies behind the growth and development of the FinTech market.


How to market a FinTech brand?

Know your target audience & keyword
Humanize your brand on social media
Generate content for various campaigns
Syndication of Content
Email Marketing
Create a FinTech forum
Virtual Event - Webinars /podcasts / live-streaming / Guest Posts
Utilizing video content
Collecting and using your data to channelize lead generation campaigns

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Claim management data controlled under blockchain technology is registered and administered by smart contacts in a particular network. The potential areas of claim management to benefit from blockchain services are: Interpreting incidents claimed in banks Soliciting excessive claims cover Uncovering the process of delayed pay-out Diminished profitability from excessive or lower pay-outs Due to these unfortunate instances in the claim management process, the FBI studies that over 700 insurance companies in the U.S. receive over $1 trillion annually in premiums. The estimate of the total cost of insurance falls under the heading of fraud, valued at more than $40 billion annually. This indicates how critical it is to promptly develop an intellectual capacity to recognize fraud in the banking system. Financial Institutions Blockchain in financial services eliminates untrusted parties in financial institutions and banks. 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Risk events in the banking sector and financial institutions can trigger huge losses. Risk events can be managerial, technological, security, and operational. With these operational hazards, the need for protection rises in banks simultaneously. Banks need to function seamlessly, faster, and more accurately in such circumstances. According to a report by Barclays, prominent banks worldwide have suffered nearly $210 billion in losses from operational risk from 2011 to 2019. Most of these losses were caused by unavoidable errors made by employees and systems when interacting with clients, transactional flaws, and fraud. Since the global financial crisis, including the pandemic, banks and other financial institutions have become highly observant of their efficient risk management needs. As a result, banks can use techniques to anticipate and fix risk events before or at the right time. However, some strategic risks or challenges still prevail. Let’s understand what those are first! Strategic Challenges in ORM Risk management in banks and financial institutions has always been a complex function. Out of which strategic risks are mostly recorded. What are the most prominent strategic risks that banks usually suffer from? Large & Complex Data Processing The processing of large and complex data risks puts banks under pressure to monitor exponentially. Most banks still face the challenge of collating extensive customer data, data inputs, processing, and unreliable and dysfunctional tools, which results in the loss of potential clients and fees. Inefficient Risk Identification Parameters Most banks do not have risk management tools like KRIs, KCIs, and KPIs. As a result, they are inefficient and do not have a holistic view of the data, which leads to inappropriate risk identification. Further, most banks also do not have consistent risk management protocols across their business, which poses a significant risk to the operational infrastructure of those banks. Loss of Data Management Loss of data is also an essential risk that banks face several times. Data management is an integral part of the banking operation, which means it needs core risk management strategies to keep it secure. Data management includes several functions, but the most essential is maintaining data records securely. This is one of the prime risks that banks, even today, keep a close eye on. The Current State While banks have been aware of operational risks, they need to be prompt in adapting risk management capabilities and tools to eradicate the complexities and introduce smoothness in the workflow. Currently, banks have developed taxonomies on risk-identification and risk-assessment processes, extensive controls through cloud support, and cyber and control-testing procedures. While the banking industry practically succeeded in reducing the industry-wide regulatory system, there are now fewer losses from operational risks in banks. "In financial services, if you want to be the best in the industry, you first have to be the best in risk management. It's the foundation for every other measure of success. There's almost no room for error." John Stumpf, chairman and CEO of Wells Fargo Integration of ORM Strategies Evaluate Risk Profile Every financial institution and bank should assess their risk profile to reduce operational risks and improve information security. It should also evaluate the resilience of its business processes, map them to associated risks and controls, and build a database of potential operational risk events. To facilitate this under operational risk management, deploy analytics into the process and evaluate potential threats at a particular time. In this way, banks can minimize risk factors in the future. Introduce Risk Indicators Most banks examine their sales-operating models meticulously because of regulatory concerns about sales practices, such as product features, incentives, sales procedures, frontline-management routines, and customer-complaint processes. Risk management in the banking sector can now be possible as banks can enhance their operational risk coverage with the help of the ‘three lines of defense” model. This model is widely used to define and manage operational risks. It is a solution framework that functions at a granular level to help identify and control risks. The target framework should include sources of risk that most banks lack, such as: A clear definition of accountability at each level of the risk plan Established levels of communication and feedback from various levels of management Uniform monitoring of all potential risk exposure sources, such as portfolio management, employee tracking, or even disaster management The key objective for banks is to move beyond legal risks and focus on all business processes to ensure they are covered fully for the future. Initiate Training for Employees Employees play an integral role in managing operations in banks and financial institutions. Therefore, to ensure the effectiveness of the same, employees can be given training on operational risk management programs and functions of management programs to make them aware of the potential risks and ways to overcome them. This is extremely important for those banks and financial institutions looking to launch a new customer interface, roll out new products or services, or adapt new business processes with technology implementation. Asset Management Asset management is one of the essential parts of operational risk management in banks and financial institutions. So, for asset management, bank managers should be concerned about two major things—the role of asset management and how to develop a good plan for managing assets. Asset management identifies and manages risks that arise when certain assets are used. To exclude risks in bank operations, a fundamental strategic asset management plan will include the following six phases: Acquisitions (including leases or rentals) Operations Maintenance Funding Risk assessment and management After these phases have been covered, banks must count their assets. Here is the following inventory of assets that need to be included. They are: Total count of assets Allocated assets The value of each asset Details of acquired assets The expected life cycles of the assets Banks can easily implement a robust risk management plan for future safety by accessing all of them. A Comprehensive Approach to ORM Banks taking a comprehensive approach toward building an ORM (operational risk management) framework can bolster business growth rapidly. The first step to creating a productive ORM capability is to access the existing risk potential in banks. This would help banks create a base out of all internal and external risk events. Then, to deal with the different types of risks, the development of key risk indicators (KRI) will serve as early warning signals to potential risks. Once the banks successfully identify it, they can decide on mitigation options. Next, the question arises, how can financial businesses and institutions establish a robust ORM for risk management in the banking sector? The key to establishing an effective ORM is training employees to anticipate future risks, especially during the launch of products, changes in customer interface, outsourcing services, or shifting the core of a business module. As banks and other financial institutions have embraced agile work modes, ORM experts have become an integral part of the operation. Like, JPMorgan Chase, ORM lies at the heart of all its processes. It is where the bank develops and tests new business offerings and practices to check the potential risks in the following. In addition, other U.S. banks have built a dedicated cyber-risk team that simulates attacks and takes action to prevent potential operational risks. However, identifying and alleviating operational risk is a significant and crucial task that needs to be left only to the ORM experts. A Move Forward with the Operational Risk Management Framework The components of risk management in banks examined above have proved beneficial for the operational risk management function. Operational risk management in the banking sector should ensure that an institution's operational risk framework is reliably implemented and performs well. The institution should ensure that the framework provides thorough coverage across the various operational risk event types and conduct ongoing support for individual components and the overall operational risk framework. Businesses and financial institutions should leverage the operational risk management framework as part of a broader effort to improve sustainability, including estimation of forecasting efforts. Therefore, the operational-risk discipline can create a more secure and profitable institution in the future. "The art of banking is always to balance the risk to run with the reward of a profit” Jamie Dimon, chairman and CEO of JPMorgan Chase Frequently Asked Question What are the most prominent operational risks in banks? Process risk, systems risk, external event risk, and legal and compliance risks are the significant operational risks in banks. What is the primary function of operational risk management? The primary function of operational risk management is to reduce risks through risk identification, measurement and mitigation, risk assessment, monitoring and reporting. How to identify operational risks in banks? Banks must assess and manage operational risk using various tools and strategies. Banks identify potential operational risks in the following ways: Business disruptions and systems failures Accounting or data entry errors Inaccurate client records

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Article | April 29, 2022

Digitalization is a high-priority initiative that has uplifted the banking industry by exploring new profitable areas. However, the strategies for becoming digital must rely on efforts to focus on making a bank’s administration and internal operations more efficient. Digitalization refers to a wide range of tools that can create personalized and hyper-personalized experiences for people. How Banks Have Evolved with Technology Implementation The banking industry has been consistently embracing technological advancements. Since 2020, banks globally are making heavy investments in digitalization and are focusing on efficient banking operations. With the help of digitalization, the banking and financial sectors are going through a paradigm shift and are progressively offering personal touches to their operations, services, and products. Most banks now offer digital features that allow customers to conduct basic banking activities remotely using a browser or a mobile app. This development has resulted in less traffic at bank branches and has assisted banks in optimizing costs and capital expenditures fairly. Hyper-personalization in banking is becoming increasingly important. As a result, the use of technology in banks has equally surged, mainly in operations and customer services. Hyper-personalization has become an essential part of banks and other financial services providers. With this, banks are now focusing on core customer experiences to provide unique services to their customers. Today, new-age customers need hyper-personalization in banking. In 2020 ‘The Future of Retail Banking,’ A Deloitte report has stressed that hyper-personalization is crucial for banks and enables them to respond to customers’ basic needs. While this approach is widely accepted in the banking system, let’s understand a brief difference between hyper-personalization and personalization and which method is more enticing to customers. Personalization vs. Hyper-Personalization Personalization focuses on promoting a customer’s name, location, purchase history, buying behavior, and others. The most common example is including the first name of a customer in an email or promotion asset. The hyper-personalization approach uses a customer’s browsing habits and then reveals real-time behavioral data to determine customer needs. The entire activity builds contextualized communication and encourages more incredible conversions driven by AI and aligned data. For example, they send push notifications to customers, adding high-engagement sections on the website—chatbots. Therefore, it is evident that personalization banking will be further enhanced and become more personal with hyper-personalization. According to a study by Deloitte, banks are ready to embrace digital opportunities, which would be advantageous for over a trillion dollars. The movement will continue until 2025 and beyond. Growing Expectations from Customers Since 2020, banks worldwide have been striving to improve their customer experience and business operations. The digital transformation of the banking sector has changed consumer banking trends. This gives rise to one of the main concerns — what are the top priorities for customers regarding banking services? According to a survey by Wipro, 80% of customers expect their banks to provide upgraded services with improved products and easily accessible apps and websites. At the same time, 20% of customers hope banks have valuable services to benefit them. In addition, 5% of them expect improved communication channels for distributing products and services. On the other hand, according to a recent Salesforce survey, two-thirds of today's customers expect their banks to understand their unique needs and expectations. Moreover, up until 2021, 52% of customers found hyper-personalized offerings from their banks. Therefore, banks must extensively use customer data to anticipate customers’ banking needs. Gartner estimated that approximately 48% of customers want value-added services, making hyper-personalization engagements of strategic relevance. This was followed by personalization in banking with products and services. When it comes to using hyper-personalization in banking, Capital One, a U.S.-based company, stands out. It is one of the finest examples of digital marketing. It usually sends notifications to clients, assists them with simple tasks, sends new offers, and efficiently manages personal finances. In addition, they are currently using geolocation technology by partnering with several retailers. With this, they can reach customers and provide them with purchasing offers. The Marketers’ Complications What were the practical problems or challenges for marketers approaching their customers right away? Markets face several roadblocks to achieving the desired level of personalized customer engagement. Some of these challenges include: Profile: Marketers usually face challenges in categorizing, compiling, and saving online and offline customers’ data. Identity: Marketers must deal with the fragmentation of customers' identities and how they see them across devices and channels. Relevant Communication: Marketers often fail to reach people at scale across different channels with relevant information. Measurement: Marketers often complicate the accuracy of measuring customer behavior, buying habits, and needs. Therefore, marketers need to sort out these parameters and then proceed strategically to deliver hyper-personalized engagement to customers. Now let’s find out how to do it. Solutions Emerging technologies, mainly AI, data analysis, automation, and blockchain, give an insight into customers’ needs, behavior, and activities like transactions, money transfers, deposits, availing insurance, and other banking activities. Marketers can leverage these technologies, crack code, use hyper-personalization in strategies, and work to meet customers’ needs. There are a series of interconnected strategies following technology in banking that will enhance the use of hyper-personalization in banking in the future. It will enable customers' digital requirements according to products and services and identify intent-based customers in the banking system. Series of Interconnected Strategies Customer Segmentation Having an accurate identification of customer profiles and details determines how to proceed with hyper-personalization. First, you must build a digital identity solution that links customer data across devices and locations. After this, study and get profound customer insights with the help of a third-party customer database to obtain accurate customer information such as: Demographics Online and offline purchases Digital consumption Online interactions Cross-device information according to the usage of personal devices By identifying these parameters, marketers can effortlessly create a community for their highly engaged customers. In this way, marketers can include value-proof hyper-personalization methods to reach out to customers and fulfil their expectations in banking. Lead Generation & Nurturing For lead generation and nurturing, marketers should activate paid search, paid/owned social media, and affiliate sites using intelligent and real-time customer data. This will help understand the effectiveness of the platforms in generating potential leads and nurturing them in the best ways. A Data-Driven Path Banks using customer data can monetize it by differentiating between actionable and non-actionable customers. Even so, they can conduct data-driven optimization (DDO), a measurable approach when banks interact with their customers. This approach includes monetizing and identifying customers’ behavior patterns and optimizing their decision-making processes faster and more accurately. In addition, data-driven optimizations range in different types and sizes—for example, new features, CTAs, pricing, page flow, navigation, and templates. With the help of these, marketers can get a lot of data and use hyper-personalization strategies accordingly. A Hybrid Environment Given the current situation, banks should prioritize intelligence by implementing a security-rich hybrid cloud for their hyper-personalization in their banking processes. With this in place, banks can efficiently, inexpensively, and rapidly deliver hyper-personalized services to customers under a hybrid setup. For this, banks should have a robust data analytic infrastructure that can filter the most operational customer data. Prominent Examples of Hyper-Personalization in Banking American Express Sends Videos to Increase Engagement American Express’s business model includes hyper-personalization of its customers globally. We’re delegating much deeper hyper-personalization at a company level.” Harry Mole, Director of Marketing at American Express American Express demonstrates its commitment to hyper-personalization by creating videos for its customers. For example, it makes videos accompanying a customer's monthly credit card statements. The video helps customers explore and learn new ways of managing their credit shares. It also helps them learn about account creation for new customers, share financial tips and tricks, and introduce new rewards. These activities further help consumers maximize the benefits of their American Express account. Since using a hyper-personalization strategy, American Express has seen a threefold increase in marketing conversations and a considerable decrease in the cost of acquiring new customers. Edward Jones Uses Personalization to Increase App Downloads Edward Jones, a financial services firm, offers a mobile app that allows customers to easily access their accounts and investment options. The app effectively conveys the benefits of security and convenience and is equally friendly. Edward Jones initiated an email campaign to encourage customers to download and engage with the entire app. It added a messaging section for app users and highlighted services such as tracking investments, depositing checks, transferring funds, and more without visiting a branch. Frequently Asked Question What do customers expect from their bank? Customers need assistance and want their needs to be understood by their banks. They do not prefer a generic approach to services. They prefer a more customized and solution-driven approach. How is the hyper-personalization approach implemented in banks? Hyper-personalization in banks can be implemented in the following ways: Compile essential customer data and utilize it to create strategies Create hyper-personalized content according to the customer base Distribute the content across channels to reach customers Why is personalization important in banking? According to a study by Gartner, 67% of customers are unaware of the services and products their banks offer. So, with the help of personalization, they can easily connect to banks’ offers, benefits, and services. This is where personalization comes into play.

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