5 Lucrative NFT Investment Strategies for Businesses

Anusree Bhattacharya | March 31, 2022 | 64 views

5_Lucrative_NFT
According to a report published by Gartner in September 2021, emerging technologies are helping industries and products evolve rapidly. The financial sector and its non-fungible tokens (NFTs) are still in their early stages of innovation.

Non-fungible tokens (NFTs) are blockchain-based tokens. These are mainly used for investment purposes, such as real estate and artwork. Investors can use NFTs to buy, sell, and trade more efficiently with a lower level of risk.

Nevertheless, innovative non-fungible tokens are gaining prominence in the digital financial space. The NFTs are creating eagerness among businesses globally, which has led to the revolution of trading in the entire digital community. These days, companies are showing their interest in owning NFTs, and it has become a trend due to their rising popularity and profitable nature. It has offered immense opportunities for businesses to invest and get returns. In this article, you will learn how to use NFT investment strategies in your business and how it can grow in the future.


Is NFT a Good Investment?

NFT as an investment is profitable for businesses; it is one of the safest ways to earn a profit. Many NFT marketplaces help investors invest. As the U.S. market for NFT is on the rise, market participants like Axie Marketplace, OpenSea, Rarible, and others have occupied the most substantial space in NFT ownership.

According to a survey by Deloitte on NFT ownership, OpenSea’s trading volume surpassed $200 million in August 2021, compared to $100,000 in December 2020. OpenSea holds more than 60 million NFTs in total.

NFTs are rising as one of the first consumer-oriented advantageous applications for blockchains. They signify the building blocks for brand new peer-to-peer economies, where users have superior freedom and ownership over their data, and developers can produce powerful, interoperable applications to provide real economic value to users.”                                                             

Devin, CEO, and co-founder of OpenSea

How to Invest in NFTs?

Investing in NFTs is still a niche segment for many businesses. Therefore, you must activate an appropriately funded crypto account in the NFT marketplace to invest in it. A digitally-driven crypto wallet saves cryptocurrencies and must purchase a particular (interested) NFT. Once you have an activated, funded account, you are ready to bid on, invest in, and buy your NFT.

Surprisingly, Brandessence Market research noted a 328% growth in NFT transactions during the first half of 2021 among businesses to drive growth. By looking at the rising instances of NFT, there is an increasing interest in this use-case of blockchain. So, let’s find out the best strategies for making NFT collections for your business’s growth.


5 NFT Strategies to Implement in Business


Build an NFT Marketplace

Almost 90% of all NFT sales are conducted through marketplaces, ranging from all-in-one to niche-specific platforms. Various marketplaces facilitate the trading that makes profitable capital by selling rare NFTs. Businesses that have a vision for quick profits can build a personal NFT marketplace with the help of a get-rich-quick trading model.

How can you go forward with it? Let’s find out with the help of a step-by-step guide so that you can easily follow and easily build a marketplace.

The most popular marketplaces including Rarible, OpenSea, and Mintable use special contacts to generate NFTs. So, how do smart connections work in this case? Here’s the flow of the process
 

The NFT marketplace functions just like an online shop for investors. The process is simple, but you need to list the assets you want to invest in at the NFT marketplace.


Leverage NFTs for Fundraising

Have you come across fundraising projects for NFT collections? If not, then fundraising projects could be one of the most profitable NFT investment strategies in the future. You can do some fundraising activities with your customers and then spend what you make on your business with your money.

For example, in 2021, Coca-Cola was in the news for its auction activity. It held its first-ever charity auction for NFT. As a result, it managed to earn more than $575,000. The auction was built on the Ethereum blockchain.


NFT Digital Art Investment

NFT technology (blockchain-based) has become widely popular because it can trade digital artworks. This technological advancement allows secure ownership of art assets on the blockchain network. As a result, this strategy is safe and profitable because it allows digital customers to buy and sell NFTs quickly and easily and in less time.

Currently, digital artworks are acquiring popularity in the NFT space. They are the ones primarily sold in any marketplace globally. For instance, one of the NFTs like One NFT – Everyday, The first 5,000 days gathered turnover in billions of dollars. It was sold at Christie’s by Beeple for almost U.S. $70 million. Such instances can influence you to invest in NFT digital art. If you want to buy NFTs in the future, when their prices rise, investing in them could be a good idea because of their availability.


NFT Marketing

The next strategy to implement is NFT marketing. It is a perfect NFT investment as it attracts many customers. Moreover, NFT marketing is a one-of-a-kind method for significantly increasing the number of user entrants into trading through extensive promotions. This includes email marketing, content marketing, social media marketing, advertisement promotion, and others. By using these types of NFT strategies, the chances are good for revenue growth and increasing profits.


Use Metaverse

NFTs, along with the metaverse, are one of the most well-known use cases. It has been gaining popularity since early 2021. The assortment of metaverse and NFT is undoubtedly a notable highlight for businesses deploying blockchain networking. The metaverse is a digital setting operating on the blockchain where technologies such as AR and VR can serve as the visual component providers for online traders.

Interestingly, NFTs have witnessed their growth parameters in blockchain gaming. Businesses investing in the virtual gaming industry can drive metaverse development, thus resulting in good earnings. The association with the digital gaming world shows opportunities to support and access the metaverse with NFTs. Promising digital gaming projects are focusing on introducing massive transformations in online transactions. Cryptocurrency-based transactions are in enormous use worldwide. This points towards the road to fair and transparent revenue generation for businesses and the economy.

NFTs are pieces of information on a blockchain. They are defined in an interactive format with visual representation."

Nick Donaraski, CEO of blockchain technology, ORE System


The Potential is Limitless

The potential of NFTs and use cases is immense, paving the way for numerous opportunities in the future. Future possibilities include the virtual world, which could provide an NFT warranty on invested or sold assets. The mentioned evidence indicates that the supporting NFT technology (blockchain) will be a game-changing transformation from a customer experience perspective. The finance industry will leverage technology to drive its growth.

Businesses implementing NFT investment strategies have witnessed immense growth. However, even though market valuation can be very volatile, the NFT marketplace is set to become a significant part of the finance industry with the help of digitalization.


Frequently Asked Questions


What are the top three NFT projects to invest in?

The top three NFTs to invest in are Cryptopunks, Decentraland, and Axie Infinity (AXS).


Why should you buy an NFT?

NFTs are rising in popularity, just like Bitcoins. They are widely used to facilitate digital markets in real-time for traders and fuel growth opportunities to a large extent.


Do NFTs help in increasing the value of investments?

NFTs are becoming advantageous in increasing the valuation of investments. Some NFTs have been sold for $60 million or above. The current finance functionality shows that NFTs will be an excellent way to invest in the future.

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The Saxo Group is a fintech specialist, and global leader in online trading and investing. We provide multi-asset market access and Banking as a Service to clients in 180 countries via cutting-edge technology.

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Sun Life named a Top Workplace by the Hartford Courant for third consecutive year

Sun Life | September 26, 2022

Sun Life has been named a Top Workplace by the Hartford Courant for the third year in a row, a recognition based on employee surveys conducted by Energage, as well as information about Sun Life's employee programs and benefits. "We believe in creating a workplace that fosters support, flexibility, collaboration and camaraderie, no matter where an individual employee might be based, Our employees have continued to show commitment to and passion for their work, and it brings us pride to know they have responded favorably to surveys that result in Sun Life receiving this recognition in Hartford." -Dan Fishbein, M.D., president of Sun Life U.S. In early 2023, Sun Life's Connecticut office will be moving into downtown Hartford's "Gold Building." The new office space is currently under renovation to reflect Sun Life's Future of Work approach, which prioritizes group collaboration spaces, state-of-the-art design, and technology solutions that make virtual and in-person work more seamless and efficient – while also giving employees the choice of whether to work from an office or home each day. Sun Life will continue leveraging the talented pool of professionals in and around Hartford and other offices, as well as virtual talent throughout the U.S. During the pandemic and beyond, Sun Life has emphasized flexibility, encouraging employees to step away from their at-home workstations and prioritize work/life balance. With caring support as a core part of Sun Life's culture, employee engagement has reached its highest levels in the last few years and continues to thrive. When you support employees and prioritize their wellness, they deliver above and beyond, We believe in a workplace where everyone can be their authentic selves and truly belong. Through our Inclusion Networks, discussion forums, introspective work, and building a caring, empowered culture, we have made sustainable progress toward a more inclusive and diverse workplace,said Tammi Wortham, senior vice president of Human Resources at Sun Life U.S. Sun Life has also received the Top Workplaces U.S.A. recognition for two consecutive years, and has been named a Top Workplace by the Boston Globe for four consecutive years, making the top ten for the region's largest companies in 2020 and 2021. The company has also received recognitions as a top place to work from Forbes, Ingram's Business Magazine in Kansas City and the Human Rights Campaign Corporate Equality Index, as well as recognitions for its paid leave program from Bloomberg and the National Partnership for Women and Families. Sun Life launched expanded paid family and medical leave in 2020, offering generous paid leave for all employees, whether they are welcoming a new child, recovering from a health issue, or taking care of a loved one, including chosen family. Employees have shared stories of taking leave without the stress of job concerns, and the positive impact it has had on their families and their health. Sun Life also offers a sabbatical program that gives employees an opportunity to disconnect and spend time on personal and/or professional growth. Sun Life's Future of Work approach also includes new ways of addressing issues around diversity, equity and inclusion (DE&I). Formed in 2020, Allies Acting for Change (AAC) is a group of Sun Life employees that serve as an extension of the leadership team, assess business practices and recommend actions to make lasting progress on DE&I at the company. AAC's work has resulted in more inclusive hiring and retention practices, including the implementation of "stay" conversations, and coaching and development for Black and other professionals of color. About Sun Life Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2022, Sun Life had total assets under management of C$1.26 trillion. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. In the United States, Sun Life is one of the largest group benefits providers, serving more than 55,000 employers in small, medium and large workplaces across the country. Sun Life's broad portfolio of insurance products and services in the U.S. includes disability, absence management, life, dental, vision, voluntary and medical stop-loss. Sun Life and its affiliates in asset management businesses in the U.S. employ approximately 8,000 people. Group insurance policies are issued by Sun Life Assurance Company of Canada (Wellesley Hills, Mass.), except in New York, where policies are issued by Sun Life and Health Insurance Company.

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