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5 Lucrative NFT Investment Strategies for Businesses

Anusree Bhattacharya | March 31, 2022 | 117 views

5_Lucrative_NFT
According to a report published by Gartner in September 2021, emerging technologies are helping industries and products evolve rapidly. The financial sector and its non-fungible tokens (NFTs) are still in their early stages of innovation.

Non-fungible tokens (NFTs) are blockchain-based tokens. These are mainly used for investment purposes, such as real estate and artwork. Investors can use NFTs to buy, sell, and trade more efficiently with a lower level of risk.

Nevertheless, innovative non-fungible tokens are gaining prominence in the digital financial space. The NFTs are creating eagerness among businesses globally, which has led to the revolution of trading in the entire digital community. These days, companies are showing their interest in owning NFTs, and it has become a trend due to their rising popularity and profitable nature. It has offered immense opportunities for businesses to invest and get returns. In this article, you will learn how to use NFT investment strategies in your business and how it can grow in the future.


Is NFT a Good Investment?

NFT as an investment is profitable for businesses; it is one of the safest ways to earn a profit. Many NFT marketplaces help investors invest. As the U.S. market for NFT is on the rise, market participants like Axie Marketplace, OpenSea, Rarible, and others have occupied the most substantial space in NFT ownership.

According to a survey by Deloitte on NFT ownership, OpenSea’s trading volume surpassed $200 million in August 2021, compared to $100,000 in December 2020. OpenSea holds more than 60 million NFTs in total.

NFTs are rising as one of the first consumer-oriented advantageous applications for blockchains. They signify the building blocks for brand new peer-to-peer economies, where users have superior freedom and ownership over their data, and developers can produce powerful, interoperable applications to provide real economic value to users.”                                                             

Devin, CEO, and co-founder of OpenSea

How to Invest in NFTs?

Investing in NFTs is still a niche segment for many businesses. Therefore, you must activate an appropriately funded crypto account in the NFT marketplace to invest in it. A digitally-driven crypto wallet saves cryptocurrencies and must purchase a particular (interested) NFT. Once you have an activated, funded account, you are ready to bid on, invest in, and buy your NFT.

Surprisingly, Brandessence Market research noted a 328% growth in NFT transactions during the first half of 2021 among businesses to drive growth. By looking at the rising instances of NFT, there is an increasing interest in this use-case of blockchain. So, let’s find out the best strategies for making NFT collections for your business’s growth.


5 NFT Strategies to Implement in Business


Build an NFT Marketplace

Almost 90% of all NFT sales are conducted through marketplaces, ranging from all-in-one to niche-specific platforms. Various marketplaces facilitate the trading that makes profitable capital by selling rare NFTs. Businesses that have a vision for quick profits can build a personal NFT marketplace with the help of a get-rich-quick trading model.

How can you go forward with it? Let’s find out with the help of a step-by-step guide so that you can easily follow and easily build a marketplace.

The most popular marketplaces including Rarible, OpenSea, and Mintable use special contacts to generate NFTs. So, how do smart connections work in this case? Here’s the flow of the process
 

The NFT marketplace functions just like an online shop for investors. The process is simple, but you need to list the assets you want to invest in at the NFT marketplace.


Leverage NFTs for Fundraising

Have you come across fundraising projects for NFT collections? If not, then fundraising projects could be one of the most profitable NFT investment strategies in the future. You can do some fundraising activities with your customers and then spend what you make on your business with your money.

For example, in 2021, Coca-Cola was in the news for its auction activity. It held its first-ever charity auction for NFT. As a result, it managed to earn more than $575,000. The auction was built on the Ethereum blockchain.


NFT Digital Art Investment

NFT technology (blockchain-based) has become widely popular because it can trade digital artworks. This technological advancement allows secure ownership of art assets on the blockchain network. As a result, this strategy is safe and profitable because it allows digital customers to buy and sell NFTs quickly and easily and in less time.

Currently, digital artworks are acquiring popularity in the NFT space. They are the ones primarily sold in any marketplace globally. For instance, one of the NFTs like One NFT – Everyday, The first 5,000 days gathered turnover in billions of dollars. It was sold at Christie’s by Beeple for almost U.S. $70 million. Such instances can influence you to invest in NFT digital art. If you want to buy NFTs in the future, when their prices rise, investing in them could be a good idea because of their availability.


NFT Marketing

The next strategy to implement is NFT marketing. It is a perfect NFT investment as it attracts many customers. Moreover, NFT marketing is a one-of-a-kind method for significantly increasing the number of user entrants into trading through extensive promotions. This includes email marketing, content marketing, social media marketing, advertisement promotion, and others. By using these types of NFT strategies, the chances are good for revenue growth and increasing profits.


Use Metaverse

NFTs, along with the metaverse, are one of the most well-known use cases. It has been gaining popularity since early 2021. The assortment of metaverse and NFT is undoubtedly a notable highlight for businesses deploying blockchain networking. The metaverse is a digital setting operating on the blockchain where technologies such as AR and VR can serve as the visual component providers for online traders.

Interestingly, NFTs have witnessed their growth parameters in blockchain gaming. Businesses investing in the virtual gaming industry can drive metaverse development, thus resulting in good earnings. The association with the digital gaming world shows opportunities to support and access the metaverse with NFTs. Promising digital gaming projects are focusing on introducing massive transformations in online transactions. Cryptocurrency-based transactions are in enormous use worldwide. This points towards the road to fair and transparent revenue generation for businesses and the economy.

NFTs are pieces of information on a blockchain. They are defined in an interactive format with visual representation."

Nick Donaraski, CEO of blockchain technology, ORE System


The Potential is Limitless

The potential of NFTs and use cases is immense, paving the way for numerous opportunities in the future. Future possibilities include the virtual world, which could provide an NFT warranty on invested or sold assets. The mentioned evidence indicates that the supporting NFT technology (blockchain) will be a game-changing transformation from a customer experience perspective. The finance industry will leverage technology to drive its growth.

Businesses implementing NFT investment strategies have witnessed immense growth. However, even though market valuation can be very volatile, the NFT marketplace is set to become a significant part of the finance industry with the help of digitalization.


Frequently Asked Questions


What are the top three NFT projects to invest in?

The top three NFTs to invest in are Cryptopunks, Decentraland, and Axie Infinity (AXS).


Why should you buy an NFT?

NFTs are rising in popularity, just like Bitcoins. They are widely used to facilitate digital markets in real-time for traders and fuel growth opportunities to a large extent.


Do NFTs help in increasing the value of investments?

NFTs are becoming advantageous in increasing the valuation of investments. Some NFTs have been sold for $60 million or above. The current finance functionality shows that NFTs will be an excellent way to invest in the future.

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Fintel Teams up with MeridianLink to Enhance Deposit and Loan Growth

MeridianLink | February 06, 2023

In a recent development, MeridianLink, Inc., a top supplier of cloud-based software solutions for financial institutions, and Fintel Connect, a pioneer in marketing technology for the financial sector, announced that they have entered into a partnership. By integrating Fintel Connect's campaign tracking and partner marketing platform into MeridianLink® Opening, the two companies are making full-funnel marketing more transparent and helping banks and credit unions grow their deposits and loans. The account opening solutions from MeridianLink make it easy for banks and credit unions to find new deposit and loan customers quickly. Its turnkey integration with Fintel Connect enables financial institutions to track campaigns through the funnel and optimize marketing expenditure by linking campaigns to real opened accounts and funded loans. The company's banks and credit unions can also use Fintel Connect's affiliate marketing to grow their customer base. Megan Pulliam, SVP of Marketplace at MeridianLink, stated, "We are proud to expand the resources available to our customers in the MeridianLink® Marketplace with the addition of Fintel Connect, a solution that provides transparency to financial brands on their marketing journey and spend." "By integrating Fintel Connect's solutions into MeridianLink, our customers can build strategies and allocate budgets smartly and efficiently which can positively impact the bottom line," Megan added. (Source – Cision PR Newswire) Increased resource efficiency, enhanced campaign transparency, optimized marketing spending, and scaled top-of-funnel growth are some of the key benefits that will come from the integration of Fintel Connect into the MeridianLink platform. Fintel Connect Founder and CEO Nicky Senyard remarked, "Financial institutions leveraging MeridianLink's account opening capabilities can now achieve a higher return from their marketing efforts and drive more efficient digital growth through the integration of Fintel Connect's performance platform." She expressed, "We're pleased to support MeridianLink's objective to accelerate life's most important financial moments and allow financial institutions to reach new customers and members more than ever before." (Source – Cision PR Newswire) Nevertheless, this alliance directly supports Fintel Connect's objective to empower financial brands with the tools for safe, cost-effective, and scalable business growth in an ever-evolving industry. About MeridianLink MeridianLink® powers financial institutions' digital lending, account opening, and consumer reporting agency data verification. Its scalable, cloud-based platforms help customers deepen consumer relationships through data-driven, personalized experiences throughout the lending life cycle. The company streamlines digital experiences to boost income, lower risk, and exceed customer expectations. Its partner marketplace offers hundreds of integrations for customized innovation. MeridianLink has democratized finance for consumers, businesses, and communities for over 20 years.

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FINANCIAL MANAGEMENT, FINTECH

Axiom Bank Selects Cable to Strengthen Fintech Partnerships

Axiom Bank | January 25, 2023

In a recent development, Axiom Bank, N.A., headquartered in Florida, announced that it will leverage automated assurance and oversight processes across its partner programs by integrating with Cable's comprehensive financial crime compliance effectiveness testing platform thereby, enhancing its ability to provide partners with an elegant, agile experience while ensuring regulatory compliance. Aleem Jackson, Senior Vice President, BSA/AML Program Head at Axiom Bank expressed, “We are excited to work with Cable to continue advancing our innovative fintech sponsorship program." He further added, “We take very seriously our responsibility to ensure our fintech partners maintain their compliance with regulatory requirements and expectations, including applicable financial crime obligations.” (Source – Cision PR Web) Nigel Prince, Senior Vice President, Partnerships, Ventures, and Delivery at Axiom Bank said, “Integrating with Cable’s platform is fully in line with our vision of being a compliance-led, innovation-focused institution. Cable offers us enhanced visibility across and into each of our fintech programs, enabling us to respond promptly and appropriately to any issues or concerns and ultimately empowering us to move quicker and offer a superior end-to-end experience for our fintech partners.” (Source – Cision PR Web) Cable's all-in-one platform provides partner banks with tech-enabled risk assessments, automated assurance, quality assurance, management information, reporting, and more to boost financial crime compliance. Natasha Vernier, Cable CEO stated, “We’re thrilled to partner with Axiom Bank to help build its fintech sponsorship program." “With the bank-fintech regulatory landscape shifting rapidly in recent months, it’s clear that leading partner banks like Axiom Bank set themselves apart with an emphasis on compliance as an integral part of their fintech sponsorship offering. It’s a privilege to work with a community-focused partner bank that also similarly embraces innovation and compliance at its core," she concluded. (Source – Cision PR Web) About Axiom Bank Axiom Bank, founded in 1963, helps customers simplify banking and attain their financial goals. The company, a well-capitalized and qualified public depository institution, is committed to its personal and business clients, along with integrating the latest technologies into its platform. As the future of better banking, Axiom Bank empowers people with financial solutions to improve their daily lives. The bank is redefining the customer experience through differentiated partnerships and innovative solutions.

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CORE BANKING, FINTECH

Pacific Service Credit Union Chooses Lumin Digital to Enhance Its Digital Banking

Pacific Service Credit Union and Lumin Digital | January 20, 2023

On January 19, 2023, Lumin Digital announced that it established a multi-year agreement with Pacific Service Credit Union (Pacific Service CU) in California to promote an improved online banking experience for the latter's almost 70,000 members and assets worth over $1 billion. Lumin's cloud-based online and mobile digital banking platform, set to launch in October, will provide better safety, security features, and seamless digital integration. This would help Pacific Service CU develop tailored experiences by providing personalized suggestions such as spending insights, financial guidance, savings goals, and fraud warnings. Michelle Shelor, Chief Operating Officer of Pacific Service Credit Union, stated, "At Pacific Service CU, we've built a strong reputation for providing world-class products and services for our members." Michelle continued, "Our partnership with Lumin Digital will greatly improve the user experience and back-end processes. We are excited to bring this new technology to our members." (Source – Cision PR Newswire) Lisa Daniels, Lumin Digital's Chief Delivery Officer, indicated that Pacific Service CU's members would benefit from the cooperation. In a recent digital-banking analysis from The Financial Brand, U.S. financial leaders foresee four themes for 2023, all of which are Lumin's focus - digital transformation, boosting data and analytics, streamlining the customer journey, and extending digital product and payment capabilities. "Addressing these critical areas hasn't always led to predictable outcomes for financial institutions in the past," Lisa Daniels said. "Lumin's thoughtful approach, experienced implementation teams, and innovative technology stack simplify this process greatly - providing Pacific Service CU with the confidence, security, and engagement they deserve from their digital partner," she concluded. (Source – Cision PR Newswire) About Lumin Digital Lumin Digital, a majority-owned subsidiary of a PSCU, provides a cloud-native platform that redefines digital banking for financial institutions. The platform offers a complete and modern integrated suite of capabilities based on the industry's most sophisticated technology and best practices. In addition, through a patented engagement model that enables highly focused, actionable, and distinctive digital interactions, organizations will be able to create excellent user experiences across platforms, enabling more personalized journeys and connected relationships. About Pacific Service Credit Union Pacific Service Credit Union, headquartered in Concord (California), is a full-service financial institution. The company, recognized as a Bay Area Top Workplace from 2019 to 2022, has a talented, cohesive leadership team with an average of over 11 years of service. Meanwhile, San Francisco Business Times has also recognized its corporate generosity over the years, placing it in an elite group of businesses that give away more than 2% of its annual profits.

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