4 Tips to Increase Cost-Efficiency from All-Flash Investments

| January 16, 2017

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The business benefits of all-flash are so compelling that leading analysts, IDC, believe around two-thirds of all enterprise budget allocated to primary storage over the next few years will be spent on these arrays. Given this huge migration from spinning disk to flash, it’s essential that you have all the facts about the new storage economics that all-flash has created. However, one note of caution – not all flash solutions are equal. Which is why we’ve created this handy at-a-glance guide to help your business derive the very best cost-efficiencies from your new investments.

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The Investment Club Network (TICN)

The Investment Club Network -TICN - provides education, coaching and support and organise educational seminars to help people and business owners to understand the world of investment-shares, options, securities and equities. We help you understand how their prices move, what factors affect them and by what mechanisms the markets reflect these changes.

OTHER ARTICLES

3 Signs Fintech Is Entering the Mainstream

Article | February 26, 2020

Over the past several years, financial technology -- or fintech, for short -- started a revolution of sorts in what some consider a stodgy industry. Online-only banks with no branches, digital payment systems, and person-to-person (P2P) payment apps are just a few of the ways that technology is changing the way consumers handled their money. That hasn't gone unnoticed by some of the biggest names in the financial services industry, and rather than reinvent the wheel, some are spending hefty sums to acquire the talent and technology that sought to disrupt them in the first place.

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Trending Demand Generation Strategies to Drive FinTech Growth

Article | March 11, 2021

Once referred to as an emerging market, FinTech is a young market with regard to time and investment. It is also an independent market due to its changing trends and regulations. FinTech brands have gained enough capital to grow and expand over the years. The increasing number of smartphone users and affordable internet connections suggest a paradigm shift in the nature of banking with transactions going mobile-first. Raising dependency on mobile banking, online payment, and mobile wallets are cascading from luxury to basic requirements, making it one of the top reasons for both challenges and growth opportunities in the FinTech market. Besides, the FinTech market also includes businesses that provide AI solutions and work on risk & compliance management that is enabling companies to run smoothly even after the pandemic. Other winning sectors in the FinTech market are companies engaged in loans and insurance which are likely to do well. However, driving Fintech demand remains a key challenge for most companies in a fast-changing and evolving marketplace. By the end of this article, you'll be able to apply FinTech lead generation strategies to drive growth for lead generation for FinTech companies. Balancing Finance & Technology Technological advancement is dominating almost every market. Finance technology is emerging as an enabler for various industries helping and supporting finance teams to balance and manage their daily activities, financial close, collaboration, and documentation providing more visibility to transactions. FinTech brands invest in developing frictionless and seamless e-banking solutions and other financial and money management services. The FinServ market is witnessing a change in simplified access, embedded financial services, and financial inclusion. Developing a new product range allows FinTech brands to please investors to gain more funding and overcome other traditional investment barriers. Proven Demand Generation Strategies for FinTech If you are running a FinTech company, then FinTech marketing is all that's on your mind, particularly when the traditional banking companies are making up with the emergent technologies, best-in-class user experience, and expectations. Here are the top strategies for FinTech demand generation. Go mobile with your marketing initiatives In the 21st century, everything is on mobile. If you aren't considering a marketing initiative around this handheld device, you're missing out on one of the most effective ways to connect with the target audience. According to a recent study, on average, an individual spends 5hrs a day on a mobile device, and the time spent on mobile apps has skyrocketed a massive 69% from 2016. More than 50% of mobile phone users prefer online searching before buying anything. B2B FinTech companies need to focus on mobile phone users to get the most out of their marketing campaigns and reach their target audience. Create valuable content FinTech content must first address what problem it intends to solve, how it will solve, what are the benefits, what is its advantage over legacy processes, how it adds value, saves time and costs, drives growth, or simplifies processes. To create valuable FinTech content, you need to consider the following: • Analyze your target audience • Content competitive analyses • Note down your content goal, whether it's for awareness, engagement, or conversion stage. Segmented content hub - blog, white papers, case studies, eBooks, press releases, etc. Create a content hub or digital library that houses all your articles, blogs, case studies, whitepapers, eBooks, press releases, etc. this is an effective way to engage the target audience and generate demand. Ensure that your content plan is organized so that you cater to the requirements of all the platforms and audiences. While you focus on creating content on trending topics, you also need to ensure that you create evergreen content. Create a content calendar for the year. This will help you plan the theme you are going to cover each month for your target customers to drive demand in a phased manner. Create matchless video content to generate demand Video content is the most potent form of content marketing. According to a survey, around 87% of marketers use video for FinTech lead generation. Videos are used in different ways to generate demand. Video marketing does not always mean creating a new video, but leveraging or repurposing an existing one, judging your investment, and creating a new video, if required. The key idea of video marketing is to get a slice of the market which is being influenced by the evolving taste of content consumption by consumers. Getting your content out in the most trending format will help you get noticed in the clutter, build brand awareness, and also convey your message to your target audience. Adding a form or a call-to-action at the end of the video gets you qualified leads. Some of the commonly applied video marketing strategies include: • Use video in landing pages • Place video along with a form or other call-to-action button. • Optimize video to various social media formats. • Create a call-to-action button at the beginning or in-between the video; this can be a simple subscription invitation. • Video testimony is an excellent form of video marketing that influences and builds a better relationship with your customers. Social media trends for FinTech Social media platforms are no longer considered a place where people connect and communicate in real-time. FinTech can be a challenging market to promote on social media. Social media cannot be a one-size fit for all, but it has amazing advantages over traditional marketing channels. Be a thought leader FinTech marketing is social media marketing. By domain experts in banking, finance, and insurance. It is a platform handled by individuals who are market leaders, contributors, or influencers. Identify the most effective platform for your niche & promote your content on it Identify your audience and promote your content on the most effective and relevant platform to reach your niche audience. Rather than being all over the place, you can choose to stay on one relevant platform to promote your business. Get influencers to influence Getting market influencers to your site can be a great way to increase on-page engagement. Promoting guest articles or interviews by market leaders to share their knowledge and experience in the FinTech or FinServ market. Other useful ways to get influencers to your page include promoting a product/service, sponsored review, social media mention, running a contest on influencers page, getting influencer quotes on brand, creating a joint event, and promoting influencer content on your page. Interact with your customers/end-users Ensure that no comments or queries are unanswered or unattended. There are higher chances of them being your potential customers. Host events (online & offline) Hosting events both online and offline is a great way to reach your target audience. Events can be of different types – educational, promotional, announcement, launches, etc. Hosting such an event is an excellent idea to interact with your target audience. Ensure that you are listening/reading their comments to give them appropriate feedback. Also, apply their valuable suggestions whenever possible. Collect data to channelize FinTech demand generation campaigns In this data-driven world, it's easy to collect information about your customers. Effective FinTech demand generation starts with data. Make utmost use of the data and insights you gain from your research. CRM and analytics platform, carry out a detailed analysis into your users to better understand your audience's needs, build a FinTech lead generation campaign, and optimize your content, landing pages, CTAs, emailers, etc. High-performing websites and effective FinTech lead generation strategies focus on addressing and solving user needs. These insights will also help you get the most ROI from your PPC campaign and paid activities on social media platforms. Final Thoughts Applying these strategies for demand generation will help you attain the desired business growth. These days, the FinTech market has overcome common challenges such as varying regulatory and compliance laws, trust issues, cyberthreats, lack of support from government bodies, industry-related complexities, etc. Lag in digital banking experience Uneven digital transformation globally in the banking industry is the key reason for the lag in the e-banking experience. A new focus on customer experience During this time of digitalization, focusing on customer experience is the best practice. Gaining customers' trust and loyalty is the most important factor that the FinTech market is looking forward to. Shift from digital to mobile-first The ever-increasing number of smartphone and internet users is among the top reasons why many markets shift from digital to mobile-first. Invest in new technologies FinTech brands need to develop new technologies and come up with new and innovative ideas to promote their products online and get the target audience to drive demand. Investment in fintech companies FAQs Q1. What are demand generation activities for FinTech? A1. As mentioned in the above blogs applying following demand generation activities for FinTech market: • Go mobile with your marketing initiatives • Create valuable content • Social media trends for FinTech • Host events (online & offline) • Collect data to channelize FinTech demand generation campaigns Q2. How do you create a demand generation plan for FinTech company? A2. Demand generation can be defined as a general practice to create need or interest in your product or service and converting passive audience into qualified leads. To begin with, you need to have clarity about your customer base and potential audience to define your potential buyer persona. Once you have your defined audience; make goals and create your funnel such as create an awareness content plan, lead generating content plan and conversion content plan. Set up the tools or online platforms where you are planning to promote this content. Invest in paid promotional activities and lastly measure your success. Q3. Why is demand generation important in FinTech? A3. Demand generation is a data-driven marketing strategy that is designed to nurture future goals. The most important factor of applying demand generation strategy is it helps in generating more revenue. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are demand generation activities for FinTech?", "acceptedAnswer": { "@type": "Answer", "text": "As mentioned in the above blogs applying following demand generation activities for FinTech market: Go mobile with your marketing initiatives Create valuable content Social media trends for FinTech Host events (online & offline) Collect data to channelize FinTech demand generation campaigns " } },{ "@type": "Question", "name": "How do you create a demand generation plan for FinTech company?", "acceptedAnswer": { "@type": "Answer", "text": "Demand generation can be defined as a general practice to create need or interest in your product or service and converting passive audience into qualified leads. To begin with, you need to have clarity about your customer base and potential audience to define your potential buyer persona. Once you have your defined audience; make goals and create your funnel such as create an awareness content plan, lead generating content plan and conversion content plan. Set up the tools or online platforms where you are planning to promote this content. Invest in paid promotional activities and lastly measure your success." } },{ "@type": "Question", "name": "Why is demand generation important in FinTech?", "acceptedAnswer": { "@type": "Answer", "text": "Demand generation is a data-driven marketing strategy that is designed to nurture future goals. The most important factor of applying demand generation strategy is it helps in generating more revenue." } }] }

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HOW FINTECH IS SHAPING THE FUTURE OF WEALTH MANAGEMENT

Article | March 23, 2020

The wealth management industry can no longer ignore the rise of fintech. Investors have pumped more than $100 billion into the fintech market since 2010—including $6 billion in the first quarter of 2019. Those investments are going toward things like robo-advisors and investment apps that help Millennials streamline their personal investments.I first noticed the fintech trend about a decade ago. Now, I can see that fintech is shaping the future of wealth management.

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Digital Transformation Of Finance Team - Get Better Agility While Doing Business In Tough Times

Article | September 14, 2021

Digital transformation had a huge impact on every sector, and this includes finance. Digital disruption in finance can be defined as an event where new technologies replace traditional methods for financial transactions. This article will discuss how technology for finance has changed over time, why it's vital to stay current with digital trends, and what you need to do to make your company ready for the future! Make plans for the coming age of Digital Transformation The finance team has traditionally used tools like spreadsheets, reports, and presentations to managing its processes. However, digital disruption in finance is creating new challenges for the finance department because of these changes - they need to learn how to use technology effectively or risk getting left behind! Here are some examples demonstrating why digital transformation of your company's financial processes can be beneficial. Digital transformation gives the finance team access to better systems to help them do their jobs more efficiently and effectively. Digital transformation gives the finance team access to better tools that will allow them to be more agile and deliver new services for their clients. Digital transformation saves money for the company because new technology is cheaper than old technology like spreadsheets and presentations. As such, if you want your company ready for the future, make sure your finance department is aware of digital trends and knows how it can integrate new technology into its workflows. Prepare for a transaction revolution as automation and blockchain infiltrate further into the financial process: While financial institutions have been working on transformation plans for many years, the recent cryptocurrency and blockchain revolution indicates that things are moving faster than ever before. As a result, banks are starting to understand that they need to be open to new technologies and ways of working to stay relevant in their industries and attract new clients. Financial institutions need to brainstorm new ideas and innovative ways of working that will allow them to be relevant in today's market while at the same time applying technology in ways that facilitate faster and safer processes. Financial Institution's role in Digital Transformation: Now that most finance processes are automated, the finance industry will provide more business insights and services. Of course, success is not a certainty, but digital marketing for financial services can get more focused and accurate. In essence, FinTech technology will improve financial management and help production. It can do this by rethinking procedures, breaking formats (finance is a chaotic environment), streamlining reporting, and endorsing transactions with a better data set. As a result, businesses may find themselves better placed to make long-term decisions and do not require immediate cash flows. The key question is whether financial technology can deliver on these promises in a way that provides real benefits for customers and shareholders while being price-insensitive enough to be affordable for all. The way for financial teams to be agile: Although digital transformation is a competency within finance, most bankers still focus on software development and hopping from platform to platform. One of the biggest problems in overcoming this difficulty is the lack of a common language. An effective digital transformation strategy requires the sharing of data - including between departments. Sharing information enables agility because it allows each team to understand their strengths and weaknesses more clearly. It also enables cross-functional teams that can reach out to business partners outside their core business functions when necessary or to solve problems outside their domain of specialty. The transformation can also help in creating compelling promotions and creating persuasive advertisements for your financial services. "As workplaces start to open, a hybrid model—seems to be a new norm that provides flexibility for people to operate both from their homes and offices, as we emerge out of the pandemic period." -Vishal Srivastava, Vice President (Model Validation) at Citi A more adaptable future in digital transformation for FinTech Several banks and financial institutions are making it a point to associate themselves with technological innovation. Recent data shows that nearly half of financial institutions worldwide have made some sort of digital transformation in the past five years – from transaction processing to customer relationship management. Increasingly, these institutions are looking to the future and thinking about using technology to transform how they do business. Digital transformation of finance is just one of the many buzzwords we're hearing from financial institutions right now. Financial institutions need to stay connected and relevant in an increasingly competitive marketplace by designing financial products and services that meet their changing demands. Cloud computing for a more agile future What's more, the shift means businesses can scale faster using the cloud--perhaps even more effectively--than before. The momentum behind the online collaboration, instant messaging, and Web browsing has only accelerated in the past few years -- threatening to upend the very foundations on which many large companies have built their business models. This shift means banks will need to find new ways to stay competitive and fast. Tech giants such as Amazon, Microsoft, and Google make significant inroads with cloud technology into innovative services and products into the bank space. We'll see if they also can help shake up the way work gets done -- either here or in offices around the world, as migrating infrastructure to the cloud enhances access, flexibility, and scalability for both FinTechs and banking giants. Conclusion The current financial crisis has led to a re-examination of traditional finance models and ways of working. One area that has gained particular attention is the digital transformation of finance teams. The potential impact of digital transformation on finance is intense. If well-timed, it may help finance organizations attract and retain talented employees while reducing operating costs and enhancing returns on investment in core operations. FAQs: What are the four main areas of digital transformation? Digital transformation is a broad term that generally refers to an increase in efficiency across many business functions using technologies such as software applications, data analysis techniques, networks, and infrastructure. To achieve digital transformation, the organization needs to rethink many core processes while integrating new technologies. In addition, there are challenges associated with changing from an existing model and overcoming internal resistance. What is the future of finance? The future of finance is in changing the way companies raise money for new ventures and how financiers themselves manage their portfolios. Fundamental changes include using technology that helps investors access data and choose more suitable investments, better deals, and structures for companies that now seek to raise money from multiple sources rather than just raising an individual round. What are the top technologies for finance? Technologies used in the financial services sector have become so integrated that it is difficult to understand their impact on a business or industry. Nevertheless, here are some of the emerging technologies that are in use right now: Hybrid Cloud Servers Blockchain Artificial Intelligence Robotic Process Automation Data Analytics Cybersecurity { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the four main areas of digital transformation?", "acceptedAnswer": { "@type": "Answer", "text": "Digital transformation is a broad term that generally refers to an increase in efficiency across many business functions using technologies such as software applications, data analysis techniques, networks, and infrastructure. To achieve digital transformation, the organization needs to rethink many core processes while integrating new technologies. In addition, there are challenges associated with changing from an existing model and overcoming internal resistance" } },{ "@type": "Question", "name": "What is the future of finance?", "acceptedAnswer": { "@type": "Answer", "text": "The future of finance is in changing the way companies raise money for new ventures and how financiers themselves manage their portfolios. Fundamental changes include using technology that helps investors access data and choose more suitable investments, better deals, and structures for companies that now seek to raise money from multiple sources rather than just raising an individual round." } },{ "@type": "Question", "name": "What are the top technologies for finance?", "acceptedAnswer": { "@type": "Answer", "text": "Technologies used in the financial services sector have become so integrated that it is difficult to understand their impact on a business or industry. Nevertheless, here are some of the emerging technologies that are in use right now: Hybrid Cloud Servers Blockchain Artificial Intelligence Robotic Process Automation Data Analytics Cybersecurity" } }] }

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Spotlight

The Investment Club Network (TICN)

The Investment Club Network -TICN - provides education, coaching and support and organise educational seminars to help people and business owners to understand the world of investment-shares, options, securities and equities. We help you understand how their prices move, what factors affect them and by what mechanisms the markets reflect these changes.

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