15 Ways to Get a Startup Business Loan

| June 10, 2016

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If you are thinking about launching a startup and you need capital then you will definitely appreciate this infographic from the folks at Smarter Finance USA. Read about loan options such as SBA loans and peer to peer loans...

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Financial Services Asia

At Financial Services Asia, our aim is to partner with you to create financial comfort, help and protect your family, and build a solid foundation that will give you financial security no matter what life throws at you. We are committed to maintaining the highest standards of integrity and professionalism in our relationship with you and we believe in being open, honest and ethical.

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How Data Aggregators Are Using Blockchain To Empower Fintech Players

Article | March 1, 2020

People know their banks and their favorite fintech applications. However, consumers are generally not aware of data aggregators like Plaid and Finicity, which collect consumer data from banks, crunch it and feed it to fintech applications. Blockchain technology can play a key role in helping data aggregators manage consumer financial data while complying with regulations and empowering consumers.

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The Asian Financial Services Industry Needs a Customer Data Platform

Article | December 10, 2020

Customers in the financial services industry want personalized experiences. They, in fact, expect and demand them from their service providers. They prefer to stay loyal to a company as long as they receive this special treatment. As a result, personalization has become the number one priority for marketers in the industry today. They are waking up to the realization that delivering personalized experiences highly depend on understanding customer data.marke Very few companies have the means to understand this data and use it to enrich the customer experience. The technology that has been recently making waves in every industry is known as the Customer Data Platform (CDP). A CDP is a packaged SaaS (software-as-a-service) product that is designed to build a unified customer database for an organization. Implementing a CDP can help achieve consistent customer engagement, increased loyalty, and higher sales. David Raab, CDP evangelist and Founder of the CDP Institute, was invited as a chief guest at the Customer Data Summit 2018 event organized by Lemnisk. David is a widely recognized thought leader in marketing technology and analytics. He was one of the first people to recognize that digital marketing systems were not just proliferating but also the data that these systems were throwing up were getting grouped into silos, making it really hard for marketers to understand customers holistically. David also realized that there was a tremendous opportunity if he could bring these disparate systems together. Around this insight, David coined the term CDP and founded his institute in 2016. The CDP Institute’s work has been seminal in helping marketers understand the need for a CDP and the ways that they can derive value from it. David’s thought-leadership session imparted the following key insights: The most challenging barrier to Marketing Automation success is data integration between the various marketing systems of an organization. Financial marketers in Asia face the same challenges as their peers elsewhere, which include unifying customer data, providing superior customer experience, working within compliance constraints, and finding the budget to pay for solutions. The CDP industry has seen a good growth rate of around 73% over the last 12 months. Two-thirds of the growth is attributed to new vendors and the remaining to existing vendors. The adoption rate has been high for B2C marketers as their businesses depend highly on user engagement and digital conversions. Companies that opt for a CDP prefer to have a complete packaged solution that includes the core CDP functionality along with analytics and engagement. A CDP works well when all marketing systems are interconnected. One interesting observation is that one-third of CDP users lack an integrated technology stack. Companies that claim to have a CDP do not have this system integration and, therefore, do not fall under the CDP-classified vendors. Things such as churn prediction and predictive modeling are a set of classic algorithms that thrive on good data. Artificial Intelligence (AI) is totally data-driven and works well with data that is highly detailed. A CDP can play a major role in developing custom algorithms and advanced intelligent systems such as AI. One of the things that it can do is create a standardized variable or model score and make that shareable to all systems that it connects to. Of its various capabilities, a CDP also enables cross-device personalization by associating each device with the customer’s master ID when they log in. The master ID is used to build a unified customer profile with all device data. The right message for each master ID is selected and shared with all devices. The unified and complete customer profiles help financial marketers in selecting the right message and deliver a consistent experience across all devices. It is still early days for a CDP in Asia. Many organizations are still at the stage of learning for themselves why options such as DMP (Data Management Platforms), Enterprise Data Warehouses, and marketing clouds won’t solve the problem that a CDP addresses. The core technologies used in Asian financial institutions can support any level of marketing sophistication that their users are ready to deploy. The early CDP adopters are touted to have an advantage over others in the industry.

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The Way Forward: 21 Ideas for Bank Leaders to Boost Business after the Crisis

Article | March 25, 2020

In the hardest times, there is always a way to get better. With the Way Forward, I’d like to share disruptive changes that shape industries, businesses, and societies in the context of financial services. The 21 notes synthesise the findings of openness, flexibility, and customer-centricity in a digital world driven by platform business models and ecosystems. The reading shall give you a glimpse of what you could do for your business after this unprecedented time.

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7 FinTech Challenges and Ways to Overcome Them

Article | March 12, 2021

2020 has been a challenging year for all industries. As COVID-19 continues to create uncertainty, many FinTech brands are under stress for a number of reasons. However, FinTech brands can use this opportunity to build their reputation and emerge as a substantial entity after the crisis has passed. Many FinTech organizations are putting in their thoughts on big ideas and innovative digital offerings that meet customer demand for a frictionless and seamless banking experience. This article aims to list down the challenges faced by FinTech brands and effective ways to resolve them: Challenges Faced by FinTech Brands in Generating Demand In this unprecedented time, lead generation is on high priority to acquiring new customers. The pressure is to get on board with working remotely, adapting to new challenges, changes, and dealing with customers having urgent & new requirements. FinTech companies have faced unique challenges over the past year. They are using complex technologies to develop better products & services for businesses. Replacing traditional methods to improve financial services need strategic planning, technological advancement, and original content marketing ideas to survive in the digital age. Read on to find out the challenges faced by FinTech brands in generating demand for their solutions. Impact of Covid-19 COVID-19 continues to create uncertainty due to the widespread lockdown. Many FinTech brands are under the stress of counting recent losses, cost-effectiveness, and rethinking their offerings to adapt them to changing needs. The banking & finance industries are now shifting from response to recovery. They are now investing in introducing new FinTech apps for the post-pandemic world. According to a recent survey, almost 82% of the citizens don't want to visit their banks and try digital apps to carry out financial transactions. FinTech brands are grabbing this opportunity to reach out to a new demographics by testing and adding new product range. Today, popular FinTech apps include mobile banking, e-wallets, contactless payments, international money transfer, retail banking, stock trading, FinTech loan app, InsurTech, etc. Go mobile Go digital. As a FinTech brand develops innovative solutions to be used during the pandemic, they also need to figure out ways to promote these products and services to reach their target audience. You are getting acquainted with various social media platforms, and understanding your target audience will help you reach wider. Identifying the top social media platform that works best for your product and service through content marketing will boost your customer base, reduce churn, and attract potential customers. Other functional content marketing solutions that you can think of includes web – content syndication, social media, mobile app – advertisements, and brand awareness content. Inefficiency to maintain a healthy lead pipeline Several FinTech brands are reassessing their approach, their budget, goals, and their offering. Those quickest to adapt to this change will lead the market and continue to grow. According to a research report, B2B specialists make 48% purchases online, up from 38% before the COVID-19 outbreak; this trend is likely to increase. FinTech companies need to generate more new leads than ever to maintain a healthy lead pipeline. To do so, they need to be where their audience is. • Finding the best social media platform for your industry • Rethinking events – Online & Offline • Exploring online opportunities – Webinars/Podcasts/Live Streaming/ Live Q&A/Online Sessions/ Live Feeds • Publish demo videos Building trust One of the most significant issues and struggles with a FinTech brand is to gain the trust of their consumers. Consumers usually select financial service providers as they are trusted by their families for generations. These financial brands should be able to handle issues such as security, confidentiality, and digital fraud. The brand should also comply with the latest financial regulations that need to be communicated. Social media is an ideal platform for brands to connect with their existing and potential customers. To build trust & loyalty between the company and the end-user, brands must focus on helping their customers rather than selling. Inadequate tech stacks to work remotely The inability to work remotely gave rise to new entrepreneurs with knowledge of finance who developed innovative solutions to help FinTech brands connect remotely. Another essential aspect that has evolved this industry is remodeling the user interface and customer experience. FinTech brands are largely coming out with innovative solutions that can help with: - Financial close - More visibility and transparency to financial transactions - Centralized data - Cloud support Cybersecurity Cybersecurity is a common problem across industries. With the advent of advanced technologies rises the need to develop stronger security. Considering the threat posed by cybercriminals and fraudsters, the financial system needs to handle this risk smartly. All the financial information remains sensitive, whether it's your social security number, card number, PINs, or password. With the growing number of smartphone users, FinTech becomes cheaper and easy to use. The process and services that were once monopolized by the banking sector are now available for all, helping develop innovative solutions, lower operating costs, and improve financial organizations' efficiency. Reaching Millennials FinTech brands should target millennials. They are fueling the market among money transfer applications and personal investment applications. Financial brands need to focus on financial management, lending, financing, and insurance applications. According to a report, 33% of millennials believe they won't need a bank at all in 5 years. Expanding FinTech press/media The increasing use of financial technology has given rise to a number of media houses covering them. Over the year, dozens of FinTech focused media sites, podcasts, and newsletters have been launched. Several authoritative publications have hired beat writers to pump up stories on trending topics and subject interest. Final Thoughts The FinTech market is growing in numbers, and the industry is heading towards the trillion-dollar industry. To grow as a FinTech brand, you need to ensure that you are better than your competitors. These challenges are temporary and can be overcome through practical approaches and technological advancements. While the challenges in deploying a FinTech firm continues, we have given a clearer perspective on how to overcome them in this blog. Overall, digital transformation for customer satisfaction is what is necessary. FAQs Q1. What risks are associated with FinTech products and/or services? A1. Cybersecurity, consumer data privacy & security, consumer data rights, online frauds and scams; cross-border transactions, anti-money laundering and countering terrorist financing; and digital identity risk are the key factors in the FinTech market. Q2. What are the benefits of FinTech? A2. FinTech has helped us drive positive change in the traditional financial services and foster innovation by creating products and service that benefits customers and small and big enterprises. Some of the benefits of FinTech products and services include convenience, digital resolutions, hassle-free practices, flexibility, high rate of approval, upgrade payment systems, customer services, and revenue, user-centric, transparency, and many more. Q3. What are the challenges for the financial services industry? A3. As mentioned in the blog, there are 7 key challenges faced by the FinTech Market they are: Pandemic situation Inefficiency to maintain a healthy lead pipeline Building trust Inadequate tech stacks to work remotely Cybersecurity Reaching Millennials Need to expand FinTech press/media { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What risks are associated with FinTech products and/or services?", "acceptedAnswer": { "@type": "Answer", "text": "Cybersecurity, consumer data privacy & security, consumer data rights, online frauds and scams; cross-border transactions, anti-money laundering and countering terrorist financing; and digital identity risk are the key factors in the FinTech market." } },{ "@type": "Question", "name": "What are the benefits of FinTech?", "acceptedAnswer": { "@type": "Answer", "text": "FinTech has helped us drive positive change in the traditional financial services and foster innovation by creating products and service that benefits customers and small and big enterprises. 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Spotlight

Financial Services Asia

At Financial Services Asia, our aim is to partner with you to create financial comfort, help and protect your family, and build a solid foundation that will give you financial security no matter what life throws at you. We are committed to maintaining the highest standards of integrity and professionalism in our relationship with you and we believe in being open, honest and ethical.

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