Payment Preferences for Recurring Purchases: the Consumer Payer 2019

Why Preference matters,

Making a payment is the final step in a complex buyer journey; it’s the difference between intent and revenue, between lost opportunity and conversion. Understanding which payment methods your buyers can access, and which they feel comfortable with, will impact how many of them you manage to get over the line.

This report asked consumers to rate their Preference for four different payment options, most typically used for the recurring purchase use cases and markets covered:

Debit cards
Credit cards
Bank Debit (e.g. ACH, Bacs, SEPA)
Digital wallets (e.g. PayPal)

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