Q&A with Carolyn Bao, Product Marketing Consultant at Intuit

Carolyn Bao, Product Marketing Consultant at Intuit, is a business executive specialized in product marketing and marketing strategy that drive direct business impact. She is also a featured speaker at The Product School. As a featured speaker, she helps to inspire the next generation of Product Managers to create innovative products and apply the best practices in their work.

The key to staying competitive in a dynamic market is to become indispensable to your customers.


MEDIA 7: Congratulations on being listed as one of the ‘Top 100 Product Marketing Influencers 2020’! What inspired you to get into marketing?
CAROLYN BAO:
I’ve always loved stories: reading stories, creating stories, and telling stories. And in marketing, we are ultimately storytellers whose creativity can come to life in many different formats and could bring positive changes to millions of people.

M7: What are your best practices for creating an ideal customer experience at Intuit?
CB:
Everything begins with customers. In marketing at Intuit and in my prior leadership roles, anchoring our marketing efforts around customers and their needs has been the best route to success. Identifying who they are, how they are engaging with us, and optimizing each and every touchpoint they might have with our brand, is critical to ensure a consistent end-to-end experience for customers.


Learn foundational knowledge. Network with those who are already doing the job and create a game plan to get the foot into the door. Take the driver’s seat and make it happen.

M7: Given your target audience, what channels do you consider best for technology marketing?
CB:
Marketing communication feels like fishing sometimes. Go where the fish is. Based on our target buyer’s media preferences, we create an integrated marketing campaign that distributes our story through key channels like Facebook, LinkedIn, industry media sites, Google PPC, partner sites, and our own website. Studies showed that it takes on average 12+ interactions for a B2B lead to convert into a paying customer. Therefore, it’s critical to plan for a comprehensive content strategy with relevant content for each media platform and guide the prospect through the buyer’s journey with a content mix across top-of-the-funnel, middle-of-the-funnel, and bottom-of-the-funnel.

M7: What do you think is essential to stay competitive in a market that is going through constant digitalization?
CB:
The key to staying competitive in a dynamic market is to become indispensable to your customers. Don’t just work on ensuring your customers give you high NPS ratings, but also help them change their usage behavior, so that your product is part of their day-to-day routine.


Just do it. Don’t wait for others to approve if you are worthy or ready. Pursue a marketing career or any other career that your heart is calling for.

M7: What marketing strategies are you are looking forward to implementing in 2021 and why?
CB:
Customer marketing and educational marketing. Customer marketing is critical for B2B software because every business deems itself unique. Mass marketing tactics like product usage backed claims might be useful to sell consumer products like hair shampoo, B2B buyers seek assurance from software reviews and success stories by other customers. Therefore, social-proof content is critical to assure would-be customers to evaluate and purchase your product.  Additionally, educational marketing can help you establish brand trust with prospects and bridge the gap between your constant streams of new features and your customers’ limited bandwidth to learn and use these new features.

M7: You are also a faculty of entrepreneurship for MBA at Rice University. How do you manage to strike a balance between work and such other commitments?
CB:
I believe that while we can’t stretch the length of our lives, we can stretch the width of them. Teaching at Rice is very rewarding because I see how I can impart my hard-earned industry knowledge to hundreds of students and inspire some to pursue entrepreneurship, thanks to the confidence they gained from taking our course. When you work on something you love, you don’t feel tired. So, I prioritize the time I spend on teaching when I’m allocating the time that would be spent on other hobbies. Ask me about oil painting, or maybe not. My paint is almost dried out.

M7: What is your advice to young women considering a career in marketing?
CB:
Just do it. Don’t wait for others to approve if you are worthy or ready. Pursue a marketing career or any other career that your heart is calling for. Learn foundational knowledge. Network with those who are already doing the job and create a game plan to get the foot into the door. Take the driver’s seat and make it happen.  

I had always wished that I was working in marketing when I started my first job as an office clerk. By attending to MBA program at Emory University, thanks to the mentorship from leaders that I respect and by never giving up on my dream, I finally carved my way into marketing and never regretted it.

ABOUT INTUIT

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company is headquartered in Mountain View, California and the CEO is Sasan Goodarzi.

More THOUGHT LEADERS

'Fintech industry faces similar challenges as the tech industry in terms of security hygiene,' says Tim Theuri

Media 7 | August 1, 2023

Tim Theuri is a cybersecurity and risk expert with extensive experience in the financial and telecommunications sectors. The combination of his cybersecurity expertise and his in-depth knowledge of risk management enables him to develop robust strategies that mitigate potential threats. Read on to discover his extensive experience in fintech and learn ways to stay apprised of the most recent technological developments in the industry. ...

Read More

Kraken's Head of Banking and Payments, Maximilian Marenbach discusses their platform and the future of cryptocurrencies

Media 7 | October 27, 2021

Maximilian Marenbach, Head of Banking and Payments/Business Development at Kraken Digital Asset Exchange, takes us through his professional journey with Kraken - one of the largest and oldest cryptocurrency exchanges in the world. Read on as he talks about the Kraken Bank,  the significance of digital currencies and their impact on our financial system....

Read More

Q&A with Anna Pavlovska, Executive Vice-president at VIALET

Media 7 | September 20, 2021

Anna Pavlovska, Executive Vice-president at VIALET,  has combined FinTech, commercial and central banking experience. She is experienced in European Banking, FinTech, Payments and Digital Platforms industries, with particular expertise in the area of innovative payment solutions, digitally enabled payment financial products, acquired in the Business Development, Innovation, Strategy, M&A, Relationship Management, Change Management, International Development, Sales-related roles....

Read More

'Fintech industry faces similar challenges as the tech industry in terms of security hygiene,' says Tim Theuri

Media 7 | August 1, 2023

Tim Theuri is a cybersecurity and risk expert with extensive experience in the financial and telecommunications sectors. The combination of his cybersecurity expertise and his in-depth knowledge of risk management enables him to develop robust strategies that mitigate potential threats. Read on to discover his extensive experience in fintech and learn ways to stay apprised of the most recent technological developments in the industry. ...

Read More

Kraken's Head of Banking and Payments, Maximilian Marenbach discusses their platform and the future of cryptocurrencies

Media 7 | October 27, 2021

Maximilian Marenbach, Head of Banking and Payments/Business Development at Kraken Digital Asset Exchange, takes us through his professional journey with Kraken - one of the largest and oldest cryptocurrency exchanges in the world. Read on as he talks about the Kraken Bank,  the significance of digital currencies and their impact on our financial system....

Read More

Q&A with Anna Pavlovska, Executive Vice-president at VIALET

Media 7 | September 20, 2021

Anna Pavlovska, Executive Vice-president at VIALET,  has combined FinTech, commercial and central banking experience. She is experienced in European Banking, FinTech, Payments and Digital Platforms industries, with particular expertise in the area of innovative payment solutions, digitally enabled payment financial products, acquired in the Business Development, Innovation, Strategy, M&A, Relationship Management, Change Management, International Development, Sales-related roles....

Read More

Related News

Payments

Plooto Launches Enhanced All-In-One Payment Automation Solution for Scaling Businesses

Plooto | January 16, 2024

Plooto, a leading payment automation solution for small-to-midsized businesses (SMBs), has launched a payment orchestration offering that is custom-designed to support the complex workflows and security requirements of rapidly scaling businesses. As the size and operational complexity of businesses increase, the risk of fraud and human error grows. This leads businesses to implement more rigorous security and control policies to keep the management of cash flow secure and reliable, placing additional burdens on finance teams including time, effort, and resources spent upgrading or building in-house solutions. Similar challenges extend to accounting and bookkeeping firms, as their robust compliance processes and corresponding reputation are critical drivers of growth. Firms' ability to retain and expand client accounts hinges not only on strong relationships but also on their adherence to rigorous compliance standards, especially when it comes to financial data protection. With this launch, Plooto brings to market the first solution in Canada to address these unique cash management challenges faced by midsize enterprises. This offering is priced at a competitive rate as organizations often cite cost as a barrier to adoption of cash management solutions. As volume and complexity of operations increase, businesses can trust Plooto to scale their needs seamlessly without straining their resources. Coupling end-to-end payment automation with stringent security controls and seamless connection to enterprise resource planning (ERP) solutions, Plooto is now capable of helping even more businesses scale efficiently within their ecosystem. Building upon Plooto’s core offering of simplified, all-in-one payables and receivables automation, new capabilities include Dual Controls: Limits human error and protects against fraud through comprehensive approvals on changes to sensitive financial information Single Sign-On: Enterprise-level safeguards that enable security personnel to manage both user access to sensitive data and removal from a centralized hub as teams scale Integration with Oracle Netsuite: Seamless two-way sync automates reconciliation protecting against costly human error, reducing billable hours, and helping finance teams save time "Our new offering enables finance teams to easily scale their workflows and gain the visibility they crucially need into their cash flow,” says Hamed Abbasi, Co-Founder and CEO of Plooto. “I’m thrilled that Plooto is expanding how we support growing SMBs, and that we are the first company to fill this critical gap for Canadian businesses.” Having recently been awarded with Deloitte’s Technology Fast 500™ and Technology Fast 50™ designations for a staggering 3-year 433% growth rate, Plooto continues to provide industry-leading support for SMBs with a platform that enhances cash management through its all-in-one payment automation. Plooto has also recently expanded its leadership team, bringing extensive experience from major financial services companies such as Varo Bank, Xero, and PayPal. About Plooto Plooto partners with growing small-to-midsize businesses to give them complete control over their cash management. The all-in-one payment automation platform securely automates all payable and receivable workflows, offers extensive payment capabilities, and seamless integration with accounting software to automatically reconcile invoices. Founded in 2015 and headquartered in Toronto, Plooto serves over 10,000 North American businesses, and integrates with top accounting software platforms Quickbooks, Xero, and NetSuite. Simplifying complex processes at scale, Plooto is the financial engine businesses rely on to achieve their growth potential.

Read More

Investment Management

AffiniPay Launches AffiniPay IQ, Generative AI for Legal Tech Industry

AffiniPay | January 24, 2024

AffiniPay, the leader in online payments and software solutions for professionals, announced the launch of generative AI embedded in its leading legal technology products, MyCase, CASEpeer, LawPay, and Docketwise. “At AffiniPay, we believe generative AI can drive the type of efficiencies and insights that will result in better outcomes for our customers and their clients,” said Dru Armstrong, Chief Executive Officer of AffiniPay, parent company of MyCase, CASEpeer, LawPay, and Docketwise. “As a trusted technology partner, we have big plans to empower our customers with AI, and are excited to announce the launch of AffiniPay IQ.” According to the newly released 2024 LawPay and MyCase Legal Industry Report, productivity is a key driver for generative AI investment, with 75% of law firms citing it as the top reason for their interest in AI. To meet this demand, AffiniPay is investing in generative AI and plans to roll out new solutions in a phased manner across the legal product suite. Starting with a MyCase beta, AffiniPay plans to extend various AI solutions to CASEpeer, LawPay, and Docketwise in the coming months. The company’s vision is that customers will be able to utilize AI-powered conversational interface that will enable users to access their data and generate insights using natural language, directly within the interface. These future features will include Case and firm search: Attorneys and staff can quickly get answers to their questions around a specific case or client, saving time in their day Intelligent insights: Law firms can receive customized recommendations to optimize intake, productivity, cash flow, and more Automation: Firms can create workflows, send payments, and open files - all by interacting with the platforms in a conversational way, just like they would with a trusted assistant The first beta release of AffiniPay IQ features include document summarization and text editing, both of which will be woven seamlessly into the suite of AffiniPay’s legal products. Starting with MyCase and CASEpeer, the following AI features will be built into daily workflows Document summarization: Empowers law firms to review case documents quickly using AI-generated summaries of their contents Text editing: AI-powered text editing embedded into the product to allow style updating, tone changes, and summarization “We are committed to our responsible approach to innovation, and are excited to launch generative AI functionality into our software that serves our customers and their needs, and no one else,” said Bryan Thompson, Chief Technology Officer of AffiniPay. “This is the first of many thoughtful generative AI features that our team will be weaving into our product suite over the coming months.” The second release of AffiniPay IQ features will include Communication drafts: Attorneys and staff can quickly generate first drafts of client communications or invoice reminders Translations: Users can translate text into different languages instantly Task & event generation: Law firms can select and analyze text in notes, documents, or emails, and receive suggestions for tasks or events, saving time at every step Data population: Docketwise-specific AI feature that instantly extracts key information from copies of passports, drivers’ licenses, and birth certificates, to automatically populate immigration SmartForms AffiniPay invites legal professionals to experience AffiniPay IQ from Jan. 29 - Feb. 2, during Legalweek in New York, where both LawPay and MyCase are sponsors. About AffiniPay AffiniPay is a market leader in practice management software and online payments for professionals serving legal, accounting, architectural, engineering, and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest-growing companies for 12 years in a row. Each of its brands leads the market it serves with solutions purpose-built by industry including LawPay, MyCase, CASEpeer, Docketwise, CPACharge, and AffiniPay for Associations. AffiniPay’s solutions are trusted by more than 245,000 legal & accounting professionals with more than 150 strategic partnerships and endorsements, including the American Bar Association and the American Institute of Certified Public Accountants.

Read More

Financial Management, Payments

Orange Finances Money Mali and TerraPay Forge Strategic Partnership for Seamless Cross-border Payments

TerraPay | January 09, 2024

Orange Finances Money Mali, a leading Electronic Money Establishment and subsidiary of Orange Mali, is proud to announce a groundbreaking partnership with TerraPay, a global cross-border payments network with an extensive reach. This partnership marks a significant milestone in the digital financial landscape for Mali, connecting over 12 Million Malians to the vast diaspora residing across the globe, including other African countries. Bringing together Orange Finances Money Mali's commitment to promoting financial inclusion and TerraPay's proven expertise in facilitating secure cross-border payments, this partnership is set to empower Malians with innovative and seamless financial services. Financial inclusion continues to be one of the biggest challenges across West Africa and Orange Finances Money Mali has been dedicated to bridging this gap by striving to boost accessibility and inclusion through their services. One of the key highlights of this alliance is the ease with which Orange Money Mali customers can either cash out the funds received in their wallets or directly use them for everyday needs, including bill payments, supermarket purchases, and person-to-person transfers. Orange Finances Money is dedicated to issuing, managing, and distributing electronic money under the Orange Money brand in Mali. Djeneba Tandjigora, Chief of Transfer Services and Core Business at Orange Finances Money Mali, expressed his enthusiasm about the collaboration, stating, "Orange Money Mali customers can now receive money transfers from several countries using TerraPay's global network. This strategic collaboration simplifies transactions making them quick and secure, enhances the customer experience for Orange Money users and strengthens financial inclusion in Mali." Amel Kane, Regional Sales Manager Francophone West Africa at TerraPay, views this collaboration as an opportunity to enhance the quality of service and customer satisfaction. "With a direct connection to Orange Finances Money Mali, TerraPay can ensure a seamless cross-border payment experience, reducing operational issues and providing prompt assistance to our partner's clients. This collaboration reinforces our commitment to expanding our direct rails and continually improving our service offerings," stated Amel. Combining Orange Finances Money Mali's rapidly growing client database and TerraPay's wide network spanning 120+ receive countries, 210+ send countries, 7.5Bn+ bank accounts, and 2.1Bn+ mobile wallets – this partnership is poised to make a significant impact on the region's digital and financial services landscape. Partnering with Mali's biggest mobile money operator enables TerraPay to stay true to its commitment to quality and provide the best cross-border payment services in the region. Orange Finances Money Mali and TerraPay's strategic partnership not only strengthens connectivity between Mali and the global financial network but also positions both entities for accelerated growth in the digital payments landscape. The convenience and accessibility offered by this collaboration will undoubtedly benefit industry players, the public, customers, and merchants alike. About TerraPay TerraPay simplifies the movement of money everywhere – providing a single connection to the most expansive cross-border payments network regulated in 29 global markets and enabling payments to 120+ receive countries, 210+ send countries, 7.5Bn+ bank accounts and 2.1Bn+ mobile wallets. TerraPay is on a mission to connect a borderless financial world, making moving money everywhere instant, reliable, transparent and fully compliant. TerraPay pushes the boundaries for global businesses – ranging from banks, fintechs and money-transfer operators to travel businesses, creator economy platforms and e-commerce marketplaces – while driving financial inclusion in even the most inaccessible markets. Founded in 2014, TerraPay is headquartered in London, with global offices in Bangalore, Dubai, Miami, Bogota, Dar es Salaam, Kampala, Hague, Dakar, Joburg, Nairobi, Milan, Singapore and is expanding rapidly, having received funding from leading investors, including the IFC (the World Bank), Prime Ventures, Partech Africa and Visa. About Orange Finances Money Mali Orange Finances Money Mali is an Electronic Money Establishment, subsidiary of Orange Mali and approved by the Central Bank of West African States. Created in 2015, the company guarantees the issuance, management, and distribution of electronic money under the Orange Money brand in Mali.

Read More

Payments

Plooto Launches Enhanced All-In-One Payment Automation Solution for Scaling Businesses

Plooto | January 16, 2024

Plooto, a leading payment automation solution for small-to-midsized businesses (SMBs), has launched a payment orchestration offering that is custom-designed to support the complex workflows and security requirements of rapidly scaling businesses. As the size and operational complexity of businesses increase, the risk of fraud and human error grows. This leads businesses to implement more rigorous security and control policies to keep the management of cash flow secure and reliable, placing additional burdens on finance teams including time, effort, and resources spent upgrading or building in-house solutions. Similar challenges extend to accounting and bookkeeping firms, as their robust compliance processes and corresponding reputation are critical drivers of growth. Firms' ability to retain and expand client accounts hinges not only on strong relationships but also on their adherence to rigorous compliance standards, especially when it comes to financial data protection. With this launch, Plooto brings to market the first solution in Canada to address these unique cash management challenges faced by midsize enterprises. This offering is priced at a competitive rate as organizations often cite cost as a barrier to adoption of cash management solutions. As volume and complexity of operations increase, businesses can trust Plooto to scale their needs seamlessly without straining their resources. Coupling end-to-end payment automation with stringent security controls and seamless connection to enterprise resource planning (ERP) solutions, Plooto is now capable of helping even more businesses scale efficiently within their ecosystem. Building upon Plooto’s core offering of simplified, all-in-one payables and receivables automation, new capabilities include Dual Controls: Limits human error and protects against fraud through comprehensive approvals on changes to sensitive financial information Single Sign-On: Enterprise-level safeguards that enable security personnel to manage both user access to sensitive data and removal from a centralized hub as teams scale Integration with Oracle Netsuite: Seamless two-way sync automates reconciliation protecting against costly human error, reducing billable hours, and helping finance teams save time "Our new offering enables finance teams to easily scale their workflows and gain the visibility they crucially need into their cash flow,” says Hamed Abbasi, Co-Founder and CEO of Plooto. “I’m thrilled that Plooto is expanding how we support growing SMBs, and that we are the first company to fill this critical gap for Canadian businesses.” Having recently been awarded with Deloitte’s Technology Fast 500™ and Technology Fast 50™ designations for a staggering 3-year 433% growth rate, Plooto continues to provide industry-leading support for SMBs with a platform that enhances cash management through its all-in-one payment automation. Plooto has also recently expanded its leadership team, bringing extensive experience from major financial services companies such as Varo Bank, Xero, and PayPal. About Plooto Plooto partners with growing small-to-midsize businesses to give them complete control over their cash management. The all-in-one payment automation platform securely automates all payable and receivable workflows, offers extensive payment capabilities, and seamless integration with accounting software to automatically reconcile invoices. Founded in 2015 and headquartered in Toronto, Plooto serves over 10,000 North American businesses, and integrates with top accounting software platforms Quickbooks, Xero, and NetSuite. Simplifying complex processes at scale, Plooto is the financial engine businesses rely on to achieve their growth potential.

Read More

Investment Management

AffiniPay Launches AffiniPay IQ, Generative AI for Legal Tech Industry

AffiniPay | January 24, 2024

AffiniPay, the leader in online payments and software solutions for professionals, announced the launch of generative AI embedded in its leading legal technology products, MyCase, CASEpeer, LawPay, and Docketwise. “At AffiniPay, we believe generative AI can drive the type of efficiencies and insights that will result in better outcomes for our customers and their clients,” said Dru Armstrong, Chief Executive Officer of AffiniPay, parent company of MyCase, CASEpeer, LawPay, and Docketwise. “As a trusted technology partner, we have big plans to empower our customers with AI, and are excited to announce the launch of AffiniPay IQ.” According to the newly released 2024 LawPay and MyCase Legal Industry Report, productivity is a key driver for generative AI investment, with 75% of law firms citing it as the top reason for their interest in AI. To meet this demand, AffiniPay is investing in generative AI and plans to roll out new solutions in a phased manner across the legal product suite. Starting with a MyCase beta, AffiniPay plans to extend various AI solutions to CASEpeer, LawPay, and Docketwise in the coming months. The company’s vision is that customers will be able to utilize AI-powered conversational interface that will enable users to access their data and generate insights using natural language, directly within the interface. These future features will include Case and firm search: Attorneys and staff can quickly get answers to their questions around a specific case or client, saving time in their day Intelligent insights: Law firms can receive customized recommendations to optimize intake, productivity, cash flow, and more Automation: Firms can create workflows, send payments, and open files - all by interacting with the platforms in a conversational way, just like they would with a trusted assistant The first beta release of AffiniPay IQ features include document summarization and text editing, both of which will be woven seamlessly into the suite of AffiniPay’s legal products. Starting with MyCase and CASEpeer, the following AI features will be built into daily workflows Document summarization: Empowers law firms to review case documents quickly using AI-generated summaries of their contents Text editing: AI-powered text editing embedded into the product to allow style updating, tone changes, and summarization “We are committed to our responsible approach to innovation, and are excited to launch generative AI functionality into our software that serves our customers and their needs, and no one else,” said Bryan Thompson, Chief Technology Officer of AffiniPay. “This is the first of many thoughtful generative AI features that our team will be weaving into our product suite over the coming months.” The second release of AffiniPay IQ features will include Communication drafts: Attorneys and staff can quickly generate first drafts of client communications or invoice reminders Translations: Users can translate text into different languages instantly Task & event generation: Law firms can select and analyze text in notes, documents, or emails, and receive suggestions for tasks or events, saving time at every step Data population: Docketwise-specific AI feature that instantly extracts key information from copies of passports, drivers’ licenses, and birth certificates, to automatically populate immigration SmartForms AffiniPay invites legal professionals to experience AffiniPay IQ from Jan. 29 - Feb. 2, during Legalweek in New York, where both LawPay and MyCase are sponsors. About AffiniPay AffiniPay is a market leader in practice management software and online payments for professionals serving legal, accounting, architectural, engineering, and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest-growing companies for 12 years in a row. Each of its brands leads the market it serves with solutions purpose-built by industry including LawPay, MyCase, CASEpeer, Docketwise, CPACharge, and AffiniPay for Associations. AffiniPay’s solutions are trusted by more than 245,000 legal & accounting professionals with more than 150 strategic partnerships and endorsements, including the American Bar Association and the American Institute of Certified Public Accountants.

Read More

Financial Management, Payments

Orange Finances Money Mali and TerraPay Forge Strategic Partnership for Seamless Cross-border Payments

TerraPay | January 09, 2024

Orange Finances Money Mali, a leading Electronic Money Establishment and subsidiary of Orange Mali, is proud to announce a groundbreaking partnership with TerraPay, a global cross-border payments network with an extensive reach. This partnership marks a significant milestone in the digital financial landscape for Mali, connecting over 12 Million Malians to the vast diaspora residing across the globe, including other African countries. Bringing together Orange Finances Money Mali's commitment to promoting financial inclusion and TerraPay's proven expertise in facilitating secure cross-border payments, this partnership is set to empower Malians with innovative and seamless financial services. Financial inclusion continues to be one of the biggest challenges across West Africa and Orange Finances Money Mali has been dedicated to bridging this gap by striving to boost accessibility and inclusion through their services. One of the key highlights of this alliance is the ease with which Orange Money Mali customers can either cash out the funds received in their wallets or directly use them for everyday needs, including bill payments, supermarket purchases, and person-to-person transfers. Orange Finances Money is dedicated to issuing, managing, and distributing electronic money under the Orange Money brand in Mali. Djeneba Tandjigora, Chief of Transfer Services and Core Business at Orange Finances Money Mali, expressed his enthusiasm about the collaboration, stating, "Orange Money Mali customers can now receive money transfers from several countries using TerraPay's global network. This strategic collaboration simplifies transactions making them quick and secure, enhances the customer experience for Orange Money users and strengthens financial inclusion in Mali." Amel Kane, Regional Sales Manager Francophone West Africa at TerraPay, views this collaboration as an opportunity to enhance the quality of service and customer satisfaction. "With a direct connection to Orange Finances Money Mali, TerraPay can ensure a seamless cross-border payment experience, reducing operational issues and providing prompt assistance to our partner's clients. This collaboration reinforces our commitment to expanding our direct rails and continually improving our service offerings," stated Amel. Combining Orange Finances Money Mali's rapidly growing client database and TerraPay's wide network spanning 120+ receive countries, 210+ send countries, 7.5Bn+ bank accounts, and 2.1Bn+ mobile wallets – this partnership is poised to make a significant impact on the region's digital and financial services landscape. Partnering with Mali's biggest mobile money operator enables TerraPay to stay true to its commitment to quality and provide the best cross-border payment services in the region. Orange Finances Money Mali and TerraPay's strategic partnership not only strengthens connectivity between Mali and the global financial network but also positions both entities for accelerated growth in the digital payments landscape. The convenience and accessibility offered by this collaboration will undoubtedly benefit industry players, the public, customers, and merchants alike. About TerraPay TerraPay simplifies the movement of money everywhere – providing a single connection to the most expansive cross-border payments network regulated in 29 global markets and enabling payments to 120+ receive countries, 210+ send countries, 7.5Bn+ bank accounts and 2.1Bn+ mobile wallets. TerraPay is on a mission to connect a borderless financial world, making moving money everywhere instant, reliable, transparent and fully compliant. TerraPay pushes the boundaries for global businesses – ranging from banks, fintechs and money-transfer operators to travel businesses, creator economy platforms and e-commerce marketplaces – while driving financial inclusion in even the most inaccessible markets. Founded in 2014, TerraPay is headquartered in London, with global offices in Bangalore, Dubai, Miami, Bogota, Dar es Salaam, Kampala, Hague, Dakar, Joburg, Nairobi, Milan, Singapore and is expanding rapidly, having received funding from leading investors, including the IFC (the World Bank), Prime Ventures, Partech Africa and Visa. About Orange Finances Money Mali Orange Finances Money Mali is an Electronic Money Establishment, subsidiary of Orange Mali and approved by the Central Bank of West African States. Created in 2015, the company guarantees the issuance, management, and distribution of electronic money under the Orange Money brand in Mali.

Read More

Spotlight

Intuit

Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. We’re the proud makers of TurboTax, QuickBooks, and Mint. ​Our products and services help more than 50M people around the world put more money in their pockets, with less work and greater co...

Events

Resources