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How Payments Impact Key Subscription Metrics
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Payment failures account for 30% of overall involuntary churn. Your payment methods affect your business metrics and hence creating customer lifetime value and reducing churn rate are metrics every business will care about.
This whitepaper “How payments impact key subscription metrics” will help you learn:
How to increase lifetime value (LTV) which increases ROI
How to lower your customer acquisition cost (CAC)
Payment preferences and alternatives across Europe
Methods that will lower failure rates
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