Engineering and design have long led project plans and new product development in their own streams as separate entities, but top performing companies aren’t design or engineering-first when it comes to solutioning. They’re both, equally.
These top performing companies shifted to an evolved, technology-empowered design approach, called Outcome Engineering. This cross-functional approach to digital engineering marries the technological perspective and design thinking methodologies, orienting product development to ensure desired business outcomes.
This white paper, intended for executives in the banking and financial services industry, presents five guidelines with real world examples to help introduce outcome engineering into their organizations to gain a competitive edge and jumpstart a culture of innovation.